- 作 者：宗宝麟，王鲁梅著
- 出 版 社：北京：对外贸易教育出版社
- 出版年份：1994
- ISBN：7810006940
- 标注页数：215 页
- PDF页数：223 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源223 ≥215页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
PREFACE 1
CHAPTER ONE BASIC CONCEPTS 15
Ⅰ Information Theory 15
Ⅱ Theory of Human Communication 22
Ⅲ International Business Communication 24
Ⅳ Prerequisites for the Subject 26
CHAPTER TWO CULTURAL INFLUENCES 30
Ⅰ Different Cultures mean Different Communications 30
Ⅱ Comparisons between Written and Oral Communications 36
Ⅲ English,a Changing Language 40
Ⅳ English and Chinese as Cormmon Business Languages 43
Ⅰ Modes of Business COmmunication 49
CHAPTER THREE BUSINESS COMMUNICATION PRINCIPLES 49
Ⅱ Business Communication Principles(I) Completeness,Conciseness,Consideration 51
Ⅲ. Business Communication Principles(I) Concreteness, Clearness, Courtesy, Correctness 61
CHAPTER FOUR THE PREPARATIONS OF EFFECTIVE MESSAGES 72
Ⅰ. Importance of Good Planning 72
Ⅱ. Five Planning Steps 74
Ⅲ. Basic Organizational Approaches 85
Ⅳ. Composition of the Message and Its Completion 91
CHAPTER FIVE GENERAL TYPES OF BUSINESS WRITING 99
Ⅰ. Domestic Business Letters 99
Ⅱ. International Business Letters 111
Ⅲ. The Job Application Messages 114
Ⅳ. Other Main Types of Business Writing Memos,Cables,Telexes and Faxes 124
Ⅰ. Direct Requests 132
CHAPTER SIX WRITTEN COMMUNICATIONS IN ENGLISH 132
Ⅱ. Good News Messages 139
Ⅲ. Bad News Messages 145
Ⅳ. Routine Business Letters 149
CHAPTER SEVEN SOCIAL AND GOODWILL MESSAGES 166
Ⅰ. Some Guidelines 166
Ⅱ. Thank-you Messages 168
Ⅲ. Messages for Joyous Occasions 171
Ⅳ. Messages of Sympathy 174
Ⅴ. Invitations and Responses 178
CHAPTER EIGHT ORAL COMMUNICATIONS 184
Ⅰ. Importance of Effective Oral Communication in Interna-tional Business 184
Ⅱ. Behavioral Variables Affecting Oral Presentations 186
Ⅲ. Main Types of Oral Communications and Their Preparation 189
Ⅳ. Listening 193
CHAPTER NINE TRANSLATION FOR INTERNATIONAL BUSINESS 197
Ⅰ. Newmark's Dynarmics of Translation 197
Ⅱ. Communicative Translation 199
Ⅲ. Some Suggestions for Comm 202
Ⅳ. Examples of Written Translations for Business 203
CHAPTER TEN A FEW WORDS ABOUT THE HI-TECHS USED FOR COMMUNICATIONS IN INTER-NATIONAL BUSINESS 209
Ⅰ. Just a Few Words 209
Ⅱ. Products Now Available 209
Ⅲ. Things to be Available Soon 213
Ⅳ. Possible Effects on Business Communicators 214