
- 作 者:(美)(M.芒特)Mary Munter著
- 出 版 社:北京:清华大学出版社
- 出版年份:1998
- ISBN:7302031223
- 标注页数:203 页
- PDF页数:215 页
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ⅠCOMMUNICATION STRATEGY 2
Communicator Strategy 4
Audience Strategy 10
Message Strategy 18
Channel Choice Strategy 24
Culture Strategy 29
Strategy Checklist 32
Guide to the Guide 33
ⅡWRITING:THE PROCESS 34
Composing Efficiently 36
Dealing With Writing Problems 46
ⅢWRITING:MACRO ISSUES 50
Document Design 52
Coherence and Emphasis 59
Effective Paragraphs 64
ⅣWRITING:MICRO ISSUES 66
Editing for Brevity 68
Choosing a Style 74
Writing Checklists 82
ⅤSPEAKING:VERBAL STRUCTURE 84
Tell/Sell Presentations 86
Questions and Answers 91
Consult/Join Meetings 95
Group Collaborations 104
Special Speaking Situations 106
ⅥSPEAKING:VISUALAIDS 110
Designing the Presentation as a Whole 112
Designing Each Individual Chart 118
Choosing Visual Aid Equipment 134
Using Visual Aids Effectively 138
ⅦSPEAKING:NONVERBAL SKILLS 144
Nonverbal“Sending”:Delivery Skills 146
Nonverbal“Receiving”:Listening Skills 158
Speaking Checklists 162
APPENDIX A 164
Formats for Memos,ReportS,and Letters 172
APPENDIX B 172
Correct Words 176
APPENDIX C 176
Unbiased Language 179
APPENDIX D 179
Grammar and Usage 185
APPENDIX E 185
Punctuation 191
BIBLIOGRAPHY 191
INDEX 195