- 作 者：王冰主编
- 出 版 社：北京：电子工业出版社
- 出版年份：2006
- ISBN：7121021544
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Lesson 1 The Basic Principal of E-mail 1
Unit 1 The Intemet Basics 1
Vocabulary 3
Phrases 3
Notes 4
Grammar and Translation 4
Exercises 5
参考译文 6
Lesson 2 How was the Internet Invented? 9
Vocabulary 10
Phrases 10
Grammar and Translation 11
Notes 11
Exercises 12
参考译文 13
Lesson 3 Understanding the World Wide Web 15
Vocabulary 18
Phrases 19
Notes 19
Grammar and Translation 19
Exercises 21
参考译文 22
Lesson 4 How Does the Internet Work? 26
Phrases 30
Vocabulary 30
Notes 31
Grammar and Translation 31
Exercises 32
参考译文 33
Unit 2 Foundations of Electronic Commerce 37
Lesson 5 The Origins and Development of Electronic Commerce 37
Vocabulary 39
Phrases 39
Notes 40
Grammar and Translation 40
Exercises 41
参考译文 42
Lesson 6 Definitions of Electronic Commerce 44
Vocabulary 45
Phrases 45
Notes 45
Grammar and Translation 46
Exercises 47
参考译文 48
Lesson 7 The Technological Foundations of Electronic Commerce 49
Vocabulary 50
Phrases 50
Grammar and Translation 51
Notes 51
Exercises 52
参考译文 53
Lesson 8 Business Models of Electronic Commerce 55
Vocabulary 57
Phrases 57
Notes 57
Grammar and Translation 58
Exercises 59
参考译文 60
Lesson 9 How To Start an Internet Marketing With Web 62
Unit 3 The Intemet Marketing 62
Vocabulary 64
Phrases 64
Notes 65
Grammar and Translation 65
Exercises 65
参考译文 66
Lesson 10 About E-marketing Strategies 68
Vocabulary 69
Phrases 70
Notes 70
Grammar and Translation 71
Exercises 72
参考译文 73
Lesson 11 The Method of Permission E-mail Marketing 74
Vocabulary 75
Phrases 76
Notes 76
Grammar and Translation 76
Exercises 78
参考译文 79
Lesson 12 What is Banner Ad? 80
Vocabulary 81
Phrases 82
Notes 82
Exercises 83
Grammar and Translation 83
参考译文 84
Unit 4 The Internet Web Site 86
Lesson 13 How to Built a Website 86
Vocabulary 88
Phrases 89
Notes 89
Grammar and Translation 90
Exercises 91
参考译文 92
Lesson 14 Web SitePlanning 95
Vocabulary 97
Phrases 98
Grammar and Translation 99
Notes 99
Exercises 100
参考译文 101
Lesson 15 The Promotion and Maintenance of a Website 104
Vocabulary 106
Phrases 106
Notes 107
Grammar and Translation 107
Exercises 108
参考译文 109
Lesson 16 It Takes More Than Technology 112
Vocabulary 114
Phrases 115
Notes 115
Grammar and Translation 116
Exercises 117
参考译文 118
Unit 5 Enterprise E-commerce 121
Lesson 17 A Case of Business-to-Business EC 121
Vocabulary 123
Phrases 124
Notes 124
Grammar and Translation 125
Exercises 126
参考译文 127
Lesson 18 The Supply Chain and EDI 130
Vocabulary 133
Phrases 134
Notes 134
Grammar and Translation 135
Exercises 135
参考译文 136
Lesson 19 Logistics in E-comnerce age 140
Vocabulary 142
Phrases 143
Notes 143
Grammar and Translation 144
Exercises 145
参考译文 146
Lesson 20 What is ERP? 149
Vocabulary 151
Phrases 151
Notes 151
Grammar and Translation 152
Exercises 153
参考译文 154
Unit 6 Security Technology of E-commerce 156
Lesson 21 Firewall 156
Vocabulary 158
Notes 159
Phrases 159
Exercises 160
Grammar and Translation 160
参考译文 161
Lesson 22 Security Schemes in Electronic Payment Systems 164
Vocabulary 167
Phrases 167
Notes 168
Grammar and Translation 168
Exercises 169
参考译文 170
Lesson 23 SSL Server Certificates 174
Vocabulary 176
Notes 177
Phrases 177
Grammar and Translation 178
Exercises 179
参考译文 180
Lesson 24 Secure Electronic Transaction(SET) 183
Vocabulary 185
Phrases 185
Notes 185
Grammar and Translation 186
Exercises 188
参考译文 189
Lesson 25 The ABC's of Website Law 192
Unit 7 E-commerce Law 192
Vocabulary 196
Phrases 198
Notes 198
Grammar and Translation 198
Exercises 200
参考译文 201
Lesson 26 Electronic Signatures in Global and National Commerce Act 205
Vocabulary 208
Phrases 209
Notes 209
Grammar and Translation 210
Exercises 212
参考译文 213
Lesson 27 Tax Issues in Electronic Commerce 216
Vocabulary 218
Phrases 219
Notes 219
Grammar and Translation 220
Exercises 221
参考译文 222
模拟试题 225
参考答案 233
参考文献 234