- 作 者：张晓丽，吴永红主编
- 出 版 社：清华大学出版社；北京交通大学出版社
- 出版年份：2005
- ISBN：7810823698
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Contents 1
Unit One 1
Text A This Generation Means Business 1
Text B America's Vision for a Digital Future 5
Text C Company Description:Nokia Corporation 9
Unit Two 13
Text A The Richest Man in the World 13
Text B Invitation for Bids(IFB) 17
Text C Business Partners 20
Unit Three 24
Text A Good Luck to Your Job Seeking 24
Text B Adverting on the Web 28
Text C Annual Performance Review:Tool for Success? 32
Text A Not in Finland Anymore?More Like Nokialand 35
Unit Four 35
Text B New Economy Dressing for Success 39
Text C Putting Your Job Interview into Rehearsal 43
Unit Five 47
Text A Exports Can Make You King of the Heap 47
Text B Negotiating Compensation:It's More Than Just Money 51
Text C Applying for a New Boss 55
Unit Six 58
Text A Telecommuting:Technology Instead of Traffic 58
Text B Flea Market Shopping Can Be Satisfying 62
Text C CEOs in Hot Water 66
Unit Seven 70
Text A Women at the Top? 70
Text B When the New Boss Is Hell on Wheels 73
Text C Gossip:Your Way up the Corporate Ladder 77
Text A The Joy of SOHO:Making a Life While Making a Living 82
Unit Eight 82
Text B Ten Steps to a Successful Good-bye 86
Text C General Electric Is Like a Grocery Store 91
Unit Nine 95
Text A Background to the Euro 95
Text B Stepping up to the Firing Line 100
Text C When Companies Are Place to Work 105
Unit Ten 110
Text A Chasing Fame 110
Text B What Is Economics? 115
Text C The Container Store 119
Unit Eleven 122
Text A Where Do We Go from Here? 122
Text B The Power of the Well Managed Database(Ⅰ) 128
Text C The Power of the Well Managed Database(Ⅱ) 134
Text A Technologies Can Take off Fast 139
Unit Twelve 139
Text B The World Economy on the Edge(Ⅰ) 145
Text C The World Economy on the Edge(Ⅱ) 151
Unit Thirteen 159
Text A Changing the Rules of the Marketing Game(Ⅰ) 159
Text B Changing the Rules of the Marketing Game(Ⅱ) 165
Text C When Do Commercials Boost Sales? 171
Unit Fourteen 177
Text A Competitive Strategy in the Information Age 177
Text B So the Elephants Danced(Ⅰ) 184
Text C So the Elephants Danced(Ⅱ) 189
Unit Fifteen 194
Text A Brand Strategies and Consumer Behavior 194
Text B Electronic Cash and the End of National Markets(Ⅰ) 200
Text C Electronic Cash and the End of National Markets(Ⅱ) 207
参考文献 215