
- 作 者:褚志梅主编
- 出 版 社:北京交通大学出版社;清华大学出版社
- 出版年份:2004
- ISBN:7810822853
- 注意:在使用云解压之前,请认真核对实际PDF页数与内容!
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Contents 1
Unit One The Nature of Business 1
Part One Conversations 1
Part Two Text 6
Part Three Reading 8
Part Four Exercises 10
Unit Two Marketing Management 14
Part One Conversations 14
Part Two Text 19
Part Three Reading 21
Part Four Exercises 23
Unit Three Jobs and Occupations 27
Part One Conversations 27
Part Two Text 31
Part Three Reading 34
Part Four Exercises 36
Unit Four Manners 41
Part One Conversations 41
Part Two Text 45
Part Three Reading 49
Part Four Exercises 51
Unit Five Telephone Call 55
Part One Conversations 55
Part Two Text 58
Part Three Reading 61
Part Four Exercises 63
Part One Conversations 67
Unit Six Air Travel 67
Part Two Text 71
Part Three Reading 75
Part Four Exercises 78
Unit Seven The Management Process 82
Part One Conversations 82
Part Two Text 87
Part Three Reading 89
Part Four Exercises 91
Unit Eight Creating the Organization 95
Part One Conversations 95
Part Two Text 100
Part Three Reading 102
Part Four Exercises 105
Unit Nine At the Customs 109
Part One Conversations 109
Part Two Text 114
Part Three Reading 117
Part Four Exercises 119
Unit Ten Negotiation 124
Part One Conversations 124
Part Two Text 130
Part Three Reading 133
Part Four Exercises 136
Appendix A Translations to Texts and Readings 140
Appendix B Vocabulary 160
References 179