- 作 者：谢群，陈立华丛书主编
- 出 版 社：北京：北京理工大学出版社
- 出版年份：2013
- ISBN：9787564072124
- 标注页数：198 页
- PDF页数：204 页
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Unit 1 Communication Across Cultures 1
Section A Understanding Cultural Differences 1
Section B Culture Shock in Intercultural Business Communication 10
Section C Learning Development 14
Unit 2 Stereotypes Across Cultures 21
Section A Impact of Stereotypes on Intercultural Communication 21
Section B Barriers in Intercultural Business Communication 32
Section C Learning Development 36
Unit 3 Making Initial Contacts Across Cultures 42
Section A Getting Connected 42
Section B Introduction and Greeting Behaviour 50
Section C Learning Development 55
Unit 4 Hospitality Across Cultures 59
Section A Socializing with Colleagues 59
Section B Gift Giving 66
Section C Learning Development 69
Unit 5 Time Across Cultures 74
Section A Polyphonic and Monochronic 74
Section B Company Time or Personal Time 82
Section C Learning Development 85
Unit 6 Negotiations Across Cultures 89
Section A Different Negotiation Styles 89
Section B Nonverbal Communication in Negotiation 103
Section C Learning Development 108
Unit 7 Agreement Across Cultures 112
Section A Forms of Agreement 113
Section B Explicit and Implicit Style of Agreements 120
Section C Learning Development 123
Unit 8 Decision Makers Across Cultures 128
Section A The Quality of Negotiators 128
Section B Women in the Workplace 137
Section C Learning Development 139
Unit 9 Leadership Across Cultures 143
Section A Management Styles 143
Section B Leadership and Culture 157
Section C Learning Development 164
Unit 10 Marketing Across Cultures 171
Section A Globalization and Localization 171
Section B The Impact of Culture on Marketing Strategy 184
Section C Learning Development 191
Bibliography 197