- 作 者：张素红，Caroline Hatcher编著
- 出 版 社：北京：科学出版社
- 出版年份：2006
- ISBN：7030169646
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Chapter2 The Challenges for Communication in the New Century 1
Part One Foundations for Management Communication 1
Chapter1 Business Communication Management Success 1
Learning about Business Communication 1
目录 1
Writing about Business Communication 2
Why We Wrote This Bilingual Book 2
The Values Explored in This Book 3
Does Experience Bear out These Claims 4
Myths of Communication 5
译文 7
About Communication 11
The Role of Communication in Business 12
The Barriers of Effective Business Communication,and How to Overcome Them 16
How to Solve Business Communication Problems 20
Trends and Challenges in Business and Administration Communication 21
Summary 25
Questions for Discussion 25
Exercises 26
译文 27
Chapter3 Winning Hearts and Minds through Effective Presentations 39
Part Two Oral Business Communication 39
The Gentle Art of Persuation 40
Getting to the Heart and Soul of Persuation 41
Developing a Persuasive Argument 44
Building Credibility(Ethos) 44
Winning Hearts through Winning Words(Pathos) 47
Preparing to Present 51
Summary 56
Questions for Discussion 57
Exercise 57
译文 58
Cultural Concepts and the Differences Between Chinese and Foreign Business Practice 72
Chapter4 Crosscultural Management and Business Communication 72
How to Handle Communication Effectivelly 74
Learning about and Respecting Other Cultures 77
Summary 82
Questions for Discussion 82
Exercises 83
译文 84
Chapter5 Using Technology in Communication 93
The Role of Communication Technology 93
Developing Effective Presentation 94
Transparencies 98
Tips for Visual and Audio Support 99
Music and Voiceover 99
Using Email Communication 101
Using the Mobile Phone 105
Summary 105
Questions for Discussion 106
Exercise 106
译文 107
Chapter6 What is A Business Negotiation 117
About Negotiation 117
Three Types of Negotiation 117
Some Principles of Negotiation 118
When to Say No!—Your Best Alternative to a Negotiated Agreement 124
Preparation before Negotiation 126
Overcoming Barriers to Principled Negotiation 133
Summary 134
Questions for Discussion 134
Exercises 135
译文 136
Part Three Written Communication in Business 150
Chapter7 Guidelines for Management Writing 150
The Differences Between Oral and Written Communication 150
The Costs of Poor Correspondence 151
Guidelines for Management Writing 153
Making Your Writing Easy to Read 158
Summary 161
Questions for Discussion 162
Excercise 162
译文 163
Chapter8 Correspondence 173
Form and Style ofBusiness Letters 173
Parts ofthe Standard Business Letter 175
A Note about Format and Font 179
Saying“Yes”and“No”in a Letter 182
Short Forms for Written Communication 191
Summary 202
Questions for Discussion 203
Exercise 203
译文 204
Chapter9 Proposal and Business Plan 228
Writing a Proposal 228
How to Write a Business Plan 234
Summary 248
Questions for Discussion 249
Exercise 249
译文 250
Referrences 267