21世纪大学商务英语综合教程 第3册

Unit 1 International Trade 1

Part One Lead-in Activities 2

Part Two Knowledge-based Learning 3

Text A Free Trade Has Enriched the World with More than Diverse Goods 3

Part Three Task-based Learning 18

Text B Contrasting Views on International Trade 18

Part Four General Learning 23

Unit 2 Organization Recruitment 28

Part One Lead-in Activities 29

Part Two Knowledge-based Learning 30

Text A How Does an Organization Recruit? 30

Part Three Task-based Learning 45

Text B Talent Retention:The Quest for Happiness 45

Part Four General Learning 51

Unit 3 Business Leadership 56

Part One Lead-in Activities 57

Part Two Knowledge-based Learning 58

Text A Leadership:Intentional Influence 58

Part Three Task-based Learning 73

Text B Building the 21st Century Leader 73

Part Four General Learning 78

Unit 4 Pricing Products and Services 83

Part One Lead-in Activities 84

Part Two Knowledge-based Learning 85

Text A Pricing Products and Services 85

Part Three Task-based Learning 97

Text B Methods of Product Pricing 97

Part Four General Learning 102

Unit 5 Banking Industry 107

Part One Lead-in Activities 108

Part Two Knowledge-based Learning 109

Text A Nature of the Banking Industry 109

Part Three Task-based Learning 122

Text B Banking Career:A Loan Officer 122

Part Four General Learning 127

Unit 6 Mergers and Acquisitions 132

Part One Lead-in Activities 133

Part Two Knowledge-based Learning 134

Text A Mergers and Acquisitions 134

Part Three Task-based Learning 149

Text B Daimler Chrysler Merger 149

Part Four General Learning 153

Unit 7 Cross-cultural Management 158

Part One Lead-in Activities 159

Part Two Knowledge-based Learning 160

Text A Managing Across Cultures 160

Part Three Task-based Learning 177

The Culture of Decision-making 177

Part Four General Learning 181

Unit 8 Managing Multicultural Workforce 187

Part One Lead-in Activities 188

Part Two Knowledge-based Learning 189

Text A Multicultural Workforce Management 189

Part Three Task-based Learning 201

Text B Workforce Diversity in India and the U.S 201

Part Four General Learning 207

Unit 9 Global Economic Integration 211

Part One Lead-in Activities 212

Part Two Knowledge-based Learning 213

Text A Global Economic Integration 213

Part Three Task-based Learning 227

Text B Focus on the Benefits,Not Threats,of Regional Integration 227

Part Four General Learning 232

Unit 10 Foreign Direct Investment 239

Part One Lead-in Activities 240

Part Two Knowledge-based Learning 241

Text A Understanding Foreign Direct Investment(FDI) 241

Part Three Task-based Learning 255

Text B Why Multinational Companies Do FDI? 255

Part Four General Learning 260