- 作 者：张强华，司爱侠，吕淑文，解煜晨编著
- 出 版 社：北京：清华大学出版社
- 出版年份：2012
- ISBN：9787302284352
- 标注页数：284 页
- PDF页数：295 页
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Unit 1 Network 1
Text A What is Internet? 1
New Words 5
Phrases 7
Abbreviations 7
Exercises 8
Text B Computer Networking Device 10
New Words 13
Phrases 15
Abbreviations 16
Exercises 16
Reading Material 17
Small Business Domain Name 17
参考译文 什么是因特网？ 21
Unit 2 E-commerce 24
Text A Introduction to E-commerce 24
New Words 28
Phrases 29
Exercises 30
Text B E-commerce and SEO 32
New Words 37
Phrases 38
Exercises 38
Reading Material 39
Common E-commerce Pitfalls 39
参考译文 电子商务 46
Unit 3 Online Shopping 49
Text A Introduction to Online Shopping 49
New Words 54
Phrases 55
Exercises 56
Text B Create an Online Shop 58
New Words 63
Phrases 64
Exercises 65
Reading Material 66
10 Tips for Selling on the Internet and WWW 66
参考译文 在线购物 68
Unit 4 Plan and Fulfillment of E-commerce 72
Text A Fulfilling Customer Orders 72
New Words 77
Phrases 78
Exercises 79
Text B Planning for E-commerce 81
New Words 88
Phrases 89
Abbreviations 90
Exercises 90
Reading Material 91
Dell's B2B E-commerce Overview 91
参考译文 完成客户订单 95
Unit 5 Payment 99
Text A Accepting Online Payments 99
New Words 102
Phrases 104
Abbreviations 104
Exercises 104
Text B Mobile Payment 106
New Words 111
Phrases 112
Abbreviations 113
Exercises 113
Reading Material 114
Managing Risk in E-commerce 114
参考译文 接受在线支付 118
Unit 6 Supply Chain Management 121
Text A Introduction to Supply Chain Management 121
New Words 125
Phrases 127
Abbreviations 127
Exercises 128
Text B E-marketplaces,Online Auctions and Exchanges 129
New Words 136
Phrases 137
Exercises 138
Reading Material 139
SAP Supply Chain Management 139
参考译文 供应链管理 144
Unit 7 Logistics 147
Text A Introduction to Logistics 147
New Words 150
Phrases 152
Exercises 152
Text B Knowing When a WMS or WCS is Right for Your Company 155
New Words 158
Phrases 159
Abbreviations 159
Exercises 160
Reading Material 160
Transportation Management System 160
参考译文 物流 164
Unit 8 Certificate 167
Text A Introduction to Digital Certificates 167
New Words 171
Phrases 172
Abbreviations 173
Exercises 173
Text B Certificate Authority 175
New Words 179
Phrases 180
Abbreviations 181
Exercises 181
Reading Material 182
PKI 182
参考译文 数字证书导论 185
Unit 9 Secure and Encryption 188
Text A Securing Your E-commerce Systems 188
New Words 194
Phrases 196
Abbreviations 197
Exercises 197
Text B How Encryption Works 199
New Words 204
Phrases 205
Abbreviations 206
Exercises 206
Reading Material 207
What is Encryption? 207
参考译文 保护你的电子商务系统 211
Unit 10 The Future of E-commerce 216
Text A Introduction to the Future of E-commerce 216
New Words 220
Phrases 222
Exercises 223
Text B Mobile Commerce 226
New Words 229
Phrases 230
Abbreviations 231
Exercises 231
Reading Material 232
Web 2.0:A Guide for Business 232
参考译文 电子商务的未来 237
附录A 词汇总表 241
A.1 单词表 241
A.2 词组表 267
A.3 缩写表 279
附录B 电子商务新词的构成与翻译 281
B.1 电子商务专业英语词汇的构造特点 281
B.2 电子商务专业英语词汇的翻译方法 283
参考文献 284