- 作 者：虞苏美，张春柏总主编；吴长镛主编；宋梅副主编；印丕杰，宋梅，戴红珍等编
- 出 版 社：北京：高等教育出版社
- 出版年份：2011
- ISBN：9787040332063
- 标注页数：251 页
- PDF页数：259 页
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Unit 1
Part A Text 1
Text A Advertising 1
Text B A Surge in Online Ads 10
Part B Fast Reading 17
Unit 2
Part A Text 23
Text A Money and Its Functions 23
Text B Are We Headed for the Cashless Society? 30
Part B Fast Reading 37
Unit 3
Part A Text 42
Text A Steps in Entering Business in China 42
Text B KFC China's Recipe for Success 51
Part B Fast Reading 59
Unit 4
Part A Text 65
Text A Marketing and Selling to Chinese Businesses(Ⅰ) 65
Text B Marketing and Selling to Chinese Businesses(Ⅱ) 73
Part B Fast Reading 81
Unit 5
Part A Text 87
Text A The Job Search 87
Text B Women Need Not Apply 96
Part B Fast Reading 103
TeSt 1 109
Unit 6
Part A Text 117
Text A Protecting Against Economic Loss(Ⅰ) 117
Text B Protecting Against Economic Loss(Ⅱ) 124
Part B Fast Reading 131
Unit 7
Part A Text 137
Text A Management:Its Meaning and Purpose 137
Text B Wal-Mart's Magic Moment 143
Part B Fast Reading 151
Unit 8
Part A Text 158
Text A Accounting 158
Text B Finance:Basic Concepts 164
Part B Fast Reading 171
Unit 9
Part A Text 176
Text A Stocks and Bonds(Ⅰ) 176
Text B Stocks and Bonds(Ⅱ) 183
Part B Fast Reading 191
Unit 10
Part A Text 197
Text A Types of Products 197
Text B Packaging 205
Part B Fast Reading 213
Test 2 219
Some Important Reading Strategies and Skills 226
Vocabulary 239
Key 244