
- 作 者:王燕希主编
- 出 版 社:上海:复旦大学出版社
- 出版年份:2010
- ISBN:9787309076462
- 注意:在使用云解压之前,请认真核对实际PDF页数与内容!
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Unit 1 International Trade 1
Part One Lead-in Activities 2
Part Two Knowledge-based Learning 7
Part Three Task-based Learning 29
Part Four General Learning 35
Unit 2 Organization Recruitment 36
Part One Lead-in Activities 37
Part Two Knowledge-based Learning 40
Part Three Task-based Learning 59
Part Four General Learning 65
Unit 3 Business Leadership 66
Part One Lead-in Activities 67
Part Two Knowledge-based Learning 72
Part Three Task-based Learning 90
Part Four General Learning 98
Unit 4 Pricing Products and Services 104
Part One Lead-in Activities 105
Part Two Knowledge-based Learning 109
Part Three Task-based Learning 129
Part Four General Learning 133
Unit 5 Banking Industry 134
Part One Lead-in Activities 135
Part Two Knowledge-based Learning 139
Part Three Task-based Learning 153
Part Four General Learning 160
Unit 6 Mergers and Acquisitions 161
Part One Lead-in Activities 162
Part Two Knowledge-based Learning 165
Part Three Task-based Learning 181
Part Four General Learning 188
Unit 7 Cross-cultural Management 189
Part One Lead-in Activities 190
Part Two Knowledge-based Learning 195
Part Three Task-based Learning 220
Part Four General Learning 226
Unit 8 Managing Multicniture Workforce 227
Part One Lead-in Activities 228
Part Two Knowledge-based Learning 233
Part Three Task-based Learning 246
Part Four General Learning 254
Unit 9 Global Economic Integration 255
Part One Lead-in Activities 256
Part Two Knowledge-based Learning 259
Part Three Task-based Learning 278
Part Four General Learning 285
Unit 10 Foreign Direct Investment 286
Part One Lead-in Activities 287
Part Two Knowledge-based Learning 290
Part Three Task-based Learning 308
Part Four General Learning 313