- 作 者：瞿杰主编
- 出 版 社：天津：南开大学出版社
- 出版年份：2011
- ISBN：9787310036370
- 标注页数：203 页
- PDF页数：210 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源210 ≥203页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
Chapter One Overview of the Convention and Exhibition Industry 1
Chapter Two Conference Planning 16
Chapter Three Conference Venues 26
Chapter Four Financial Administration of Conference 36
Chapter Five Promotion and Publicity 47
Chapter Six Conference Registration 62
Chapter Seven Conference Service and Management 76
Chapter Eight Emergency and Safety 87
Chapter Nine Introduction to Exhibition Industry 98
Chapter Ten Choice of Venues for Exhibition 107
Chapter Eleven Exhibition Participation 120
Chapter Twelve Exhibitors and Show Managers 130
Chapter Thirteen Exhibition Marketing 141
Chapter Fourteen Preparation Work before an Exhibition 153
Chapter Fifteen Reception at the Exhibition Hall 165
Chapter Sixteen The Economic Benefits of Exhibitions 177
Chapter Seventeen Etiquette for Exhibitions and Conventions 185
Answers 196
References 203