- 作 者：汪浩编著
- 出 版 社：北京：北京航空航天大学出版社
- 出版年份：2010
- ISBN：9787512401822
- 标注页数：231 页
- PDF页数：238 页
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Unit 1 Introduction to Supply Chain Management 1
Unit 2 Information Systems and Supply Chain Management 6
Unit 3 Inventory Management across the Supply Chain 9
Unit 4 Supply Chain Relationships 13
Unit 5 Challenges Facing Supply Chain Managers 17
Unit 6 The Role of Information Systems and Technology in Supply Chain Management 19
Unit 7 The Importance of Information in Supply Chain 21
Unit 8 Inter-organizational Information Systems 27
Unit 9 Information Requirements Determination for a Supply Chain IOIS 30
Unit 10 Translation to an Information Systems Prototype 34
Unit 11 Information and Technology Applications for Supply Chain Management 36
Unit 12 Future Challenges in Supply Chain Management 43
Unit 13 Sharing Risks in Inter-Organizational Relationships 45
Unit 14 Managing the Global Supply Chain 50
Unit 15 The"Greening"of the Supply Chain 53
Unit 16 International Marketing Defined 57
Unit 17 International Marketing Involvement 59
Unit 18 The Orientation of International Marketing 65
Unit 19 Marketing Research 67
Unit 20 Planning for Global Markets 70
Unit 21 Market Distribution in the Supply Chain 73
Unit 22 Channel Separation in Market Distribution 75
Unit 23 Designing the Sales Force 77
Unit 24 Recruiting Marketing and Sales Personnel 79
Unit 25 Selecting Sales and Marketing Personnel 86
Unit 26 Training for International Marketing 90
Unit 27 Language Skills in International Business 94
Unit 28 Introduction to Financial Management 96
Unit 29 Accounting Fundamentals(1)：Basic Concepts and Terms 103
Unit 30 Accounting Fundamentals(2)：Accounting Cycle 112
Unit 31 Analysis of Financial Statements 125
Unit 32 Time Value of Money,Risk,Return and Valuation 131
Unit 33 Long-Term Financing 145
Unit 34 Distributions to Shareholders：Dividends and Repurchases 155
Unit 35 Working Capital Management 161
Unit 36 Financial Distress 171
Unit 37 Mergers and Acquisitions 175
附录一 会计与财务常见词汇 182
附录二 营销学术语 187
附录三 供应链管理术语 205
致谢 229
参考文献 230