- 作 者：彭苏颖主编
- 出 版 社：北京：中国财政经济出版社
- 出版年份：2002
- ISBN：7500557841
- 标注页数：187 页
- PDF页数：196 页
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Unit One 1
Text Hire Nice People,Treat Them Well 1
Reading Activity Case Study:Job Analysis,Recruitment,Interview 5
Unit Two 10
Text Do I"Really"Have Your Attention? 10
Reading Activity Developing a Marketing Plan 15
Unit Three 22
Text Placing Your First Order 22
Reading Activity More Consumers Switch to Online 26
Unit Four 32
Text The Balance Sheet 32
Reading Activity Understanding General Accepted Accounting Principles 36
Unit Five 42
Text Activity-Based Costing 42
Reading Activity Principles of Just-in-time Manufacturing 46
Unit Six 51
Text China's Entry Into the WTO 51
Reading Activity An Introduction to GATT and the WTO 56
Unit Seven 62
Text Investors and Taxes 62
Reading Activity Traders and Investors 66
Unit Eight 71
Text Investment 71
Reading Activity Investments and Markets 75
Unit Nine 80
Text Letters of Credit 80
Reading Activity Electronic Checks 84
Unit Ten 90
Text Insurance 90
Reading Activity Types of Insurance 95
Unit Eleven 100
Text The Decision-Making Process 100
Reading Activity Types and Attributes of Management Reports 105
Unit Twelve 111
Text Import and Export 111
Reading Activity Purchase Contract 115
Supplementary Reading Passages 121
Stock Exchange 121
Unemployment 124
Inflation 127
Commercial Banking Today 129
Personal Budget 132
Business Operation 135
Plastic Payment Systems 137
Buying Is Not a Rational Decision 140
Appendix Ⅰ Key To Units 1—12 144
Appendix Ⅱ Glossary 166