- 作 者：何明霞，何康民，严秋宜主编
- 出 版 社：上海：上海交通大学出版社
- 出版年份：2016
- ISBN：7313132949
- 标注页数：320 页
- PDF页数：329 页
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Chapter 1 Business Writing and Communication 1
1.1 Definition and Importance of Business Writing 1
1.2 General Steps for Business Writing 2
1.3 Principles for Effective Business Writing 11
1.4 Effective Communication 16
Exercises 20
Chapter 2 Business Writing Styles 22
2.1 Writing Style and Business Writing Style 22
2.2 The Tone in Business Writing 26
2.3 Conciseness in Business Writing 30
2.4 Tips for an Effective Business Writing Style 34
Exercises 38
Chapter 3 Language Skills and Writing Techniques 40
3.1 Language Skills 40
3.2 Writing Techniques 47
3.3 Tips for Business Writing 51
Exercises 55
Chapter 4 Business Letter Writing 58
4.1 Basics of Business Letter Writing 58
4.2 Suggestions for Selecting Words 61
4.3 Writing Skills 63
4.4 Examples of Business Letters 71
Exercises 76
Chapter 5 Job-Related Writings 79
5.1 Application Letter Writing 79
5.2 Memo and E-mail Writing 84
Exercises 96
Chapter 6 Goodwill and Social Letter Writings 98
6.1 Basic Business Letter Format 98
6.2 Letters of Congratulation 106
6.3 Thank You Letters 109
6.4 Apology Letters 113
6.5 Holiday Letters 119
Exercises 124
Chapter 7 Office Routine Letters 127
7.1 Invitation Letters 127
7.2 Introduction Letters 129
7.3 A Business Itinerary 135
7.4 Notification Letter 139
Exercises 143
Chapter 8 Business Report Writing 145
8.1 Classification of Business Report 145
8.2 Instructions for Writing Business Report 151
Exercises 165
Chapter 9 Contract Writing 166
9.1 Definition and Functions of Business Contract 166
9.2 Contract Formation 169
9.3 Breach of Contract 174
9.4 Main Clauses of Business Contract 176
9.5 Guidelines for Business Contract Writing 182
Exercises 194
Chapter 10 Company Profiles 196
10.1 Preparing a Company Profile 196
10.2 Structure of Company Profile 198
10.3 The Appropriate Style of Company Profile 199
10.4 Samples of Corporate Files 200
Exercises 206
Chapter 11 Business Advertisements 208
11.1 Six Laws of Small Business Advertising Success 208
11.2 Choosing Right Advertisement for Your Business 210
11.3 Choosing Right Media of Advertisement 214
11.4 How to Design an Advertisement 220
11.5 Language Features of Advertisement 224
Exercises 231
Chapter 12 Business Proposal 233
12.1 Types of Proposal 233
12.2 Managing Business Proposal 235
12.3 Writing a Business Proposal 236
12.4 Key Elements of Winning Business Proposals 241
12.5 Example of a Request for Proposal 247
Exercises 255
Chapter 13 Corporate Governance 257
13.1 Rights and Equitable Treatment of Shareholders 258
13.2 Codes and Guidelines 259
13.3 Mechanisms and Controls 263
13.4 Principles of Good Corporate Governance 267
13.5 Examples of Corporate Governance 271
Exercises 277
Chapter 14 Business Charter 280
14.1 Definition of Business Charter 280
14.2 Corporate Charter Number 283
14.3 Standard Business Charter Template 285
14.4 Example of Corporate Charter 287
Exercises 302
Keys to Exercises 304