- 作 者：王佳芥著
- 出 版 社：成都：西南财经大学出版社
- 出版年份：2016
- ISBN：9787550427662
- 标注页数：150 页
- PDF页数：165 页
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PART ONE Amazing Introduction and Overview 1
CHAPTER 1 Amazing Introduction and Globalization 3
PART TWO Country Difference 13
CHAPTER 2 National Differences in Political Economy 15
CHAPTER 3 Difference in Culture 23
CHAPTER 4 Ethics in International Business 29
PART THREE The Global Trade and Investment Environment 47
CHAPTER 5 International Trade Theory 49
CHAPTER 6 The Political Economy of International Trade 52
CHAPTER 7 Foreign Direct Investment 58
CHAPTER 8 Regional Economic Integration 65
PART FOUR The Global Monetary System 69
CHAPTER 9 The Foreign Exchange Market 71
CHAPTER 10 The International Monetary System 76
CHAPTER 11 The Global Capital Market 83
PART FIVE The Strategy and Structure of International Business 91
CHAPTER 12 The Strategy of International Business 93
CHAPTER 13 The Structure of International Business 99
CHAPTER 14 Entry Strategy and Alliance 104
PART SIX International Business Operations 109
CHAPTER 15 Exporting，Importing and Countertrade 111
CHAPTER 16 Global Production，Outsourcing and Logistics 121
CHAPTER 17 Global Marketing and R＆D 125
CHAPTER 18 Global Human Resource Management 130
CHAPTER 19 Accounting in the International Business 133
CHAPTER 20 Financial Management in the International Business 144