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商务英语导学与实践

作者：秦伟
出版社：上海：上海交通大学出版社
出版年份：2018
ISBN：9787313190734
标注页数：183 页
PDF页数：191 页
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Unit 1 Job Interview 1

Part Ⅰ Detailed Studies of the Texts 1

Text A Tips for Acing a Job Interview 1

Text B Bad Job Interviews： What Went Wrong？ 5

Part Ⅱ Reading Exercises 10

Part Ⅲ Business Translation 16

Part Ⅳ Business Writing 17

Part Ⅴ Listening Practices 18

Unit 2 Business Etiquette 19

Part Ⅰ Detailed Studies of the Texts 19

Text A Business Etiquette for Corporate Events 19

Text B How to Master Business Etiquette in New Zealand 24

Part Ⅱ Reading Exercises 27

Part Ⅲ Business Translation 32

Part Ⅳ Business Writing 35

Part Ⅴ Listening Practices 36

Unit 3 Business Travel 38

Part Ⅰ Detailed Studies of the Texts 38

Text A How to Organize a Travel Itinerary 38

Text B International Business Travel—Dos and Don’ts 41

Part Ⅱ Reading Exercises 45

Part Ⅲ Business Translation 52

Part Ⅳ Business Writing 55

Part Ⅴ Listening Practices 56

Unit 4 Business Meeting 59

Part Ⅰ Detailed Studies of the Texts 59

Text A How to Write an Agenda for a Meeting 59

Text B Running Business Meetings 65

Part Ⅱ Reading Exercises 70

Part Ⅲ Business Translation 76

Part Ⅳ Business Writing 78

Part Ⅴ Listening Practices 79

Unit 5 Product and Company Presentation 81

Part Ⅰ Detailed Studies of the Texts 81

Text A How to Create a Powerful Sales Presentation 81

Text B The Perfect Presentation： Materials 87

Part Ⅱ Reading Exercises 90

Part Ⅲ Business Translation 96

Part Ⅳ Business Writing 97

Part Ⅴ Listening Practices 99

Unit 6 Sales and Marketing 100

Part Ⅰ Detailed Studies of the Texts 100

Text A What Is the Difference Between Marketing and Sales？ 100

Text B Powerful Content Marketing Stories 106

Part Ⅱ Reading Exercises 110

Part Ⅲ Business Translation 118

Part Ⅳ Business Writing 121

Part Ⅴ Listening Practices 124

Unit 7 Business Negotiation 125

Part Ⅰ Detailed Studies of the Texts 125

Text A How to Negotiate a Job Offer 125

Text B How to Know When You Should Walk Away from a Negotiation 131

Part Ⅱ Reading Exercises 135

Part Ⅲ Business Translation 143

Part Ⅳ Business Writing 145

Part Ⅴ Listening Practices 148

Unit 8 Business Culture 149

Part Ⅰ Detailed Studies of the Texts 149

Text A Culture Is a Firing Offense 149

Text B Doing Business in Canada 154

Part Ⅱ Reading Exercises 159

Part Ⅲ Business Translation 166

Part Ⅳ Business Writing 167

Part Ⅴ Listening Practices 169

参考答案 171

参考文献 182