- 作 者：余樟亚著
- 出 版 社：北京：国防工业出版社
- 出版年份：2014
- ISBN：9787118086041
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Chapter 1 Introduction 1
1.1 A brief introduction to systemic-functional linguistics 3
1.2 The method and data 6
1.3 Brief structure and arrangement of the book 7
Chapter 2 English Advertising 9
2.1 Definition of advertising and advertising language 9
2.2 Elements of an advertisement 13
2.3 Classification and functions of advertising 15
2.4 Previous studies in advertising language 20
2.4.1 The stylistic approach 21
2.4.2 The sociolinguistic approach 22
2.4.3 The pragmatic approach 23
2.4.4 The semiotic approach 24
2.4.5 The communicative approach 26
2.4.6 The systemic functional approach 27
2.5 The significance of studying interpersonal(IP)2 meaning in ads 29
Chapter 3 Literature Review and Theoretical Foundation 36
3.1 A brief introduction on the study of IP meaning 36
3.2 Main aspects in IP meaning 38
3.2.1 The four basic speech roles(roles of addressers and the addressees) 39
3.2.2 The Mood 41
3.2.3 Modality 49
3.3 Multiple means to realize IP meaning 67
3.4 IP meaning at the discourse level 69
3.5 The context theory 70
3.5.1 The beginning of the study of context 70
3.5.2 Context of culture and context of situation 77
3.5.3 Halliday's viewpoints of context 81
3.6 Halliday's theory of register 87
3.6.1 The development of register theory 87
3.6.2 Features of register theory 90
3.7 The relationship between meanings and contextual variables 93
3.8 Tenor in advertisements 97
Chapter 4 The Realization of IP Meaning in Advertising Discourse 100
4.1 Interpersonal meaning of mood adjuncts 101
4.1.1 Interpersonal functions of mood adjuncts usually used in ads 101
4.1.2 Sunnary 105
4.2 Interpersonal meaning of modal auxiliaries 106
4.2.1 IP functions of modal auxiliaries usually used in ads 107
4.2.2 Summary 115
4.3 Interpersonal meaning of English tense 117
4.3.1 Tense and linguistic modality 117
4.3.2 Tense as interpersonal relationship marker 119
4.3.3 Summary 123
4.4 IP meaning of imperative structures in ads 124
4.4.1 Imperative meaning expressed through imperative sentences 125
4.4.2 Imperative meaning expressed through modals 126
4.4.3 Imperative meaning conveyed through the structure"Let me/us/you…" 127
4.4.4 Imperative meaning realized through"if" structure 128
4.4.5 Imperative meaning through interrogative sentences 129
4.4.6 Elliptical sentences in advertisements 130
4.4.7 Summary 131
4.5 Interpersonal meaning of personal pronouns 132
4.5.1 Interpersonal functions of various pronouns used in ads 133
4.5.2 Summary 147
Chapter 5 Conclusion and Suggestion for Further Research 149
5.1 Conclusion 149
5.2 Implications 153
5.3 Suggestions for further research 154
Appendix Corpus of Advertisements 156
Bibliographies 184