
- 作 者:张民伦主编;徐卫列副主编;张民伦,徐卫列,邓昱平,张锷,黄创编
- 出 版 社:北京:高等教育出版社
- 出版年份:2015
- ISBN:9787040417043
- 注意:在使用云解压之前,请认真核对实际PDF页数与内容!
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Unit 1 Different Ways of Shopping 1
Part Ⅰ Getting ready 1
Part Ⅱ Net shopping under fire 3
Part Ⅲ Fingerprint shopping 3
Part Ⅳ More about the topic:Shopping and Entertainment 5
Part Ⅴ Do you know...? 7
Part Ⅵ Reminder of key points in this unit 8
Part Ⅶ Watch and enjoy 9
Unit 2 "Planting"Money 10
Part Ⅰ Getting ready 10
Part Ⅱ National Teach Children to Save Day 12
Part Ⅲ Safe investing 13
Part Ⅳ More about the topic:How Much Money Is There in Your Savings Account? 15
Part Ⅴ Doyou know...? 15
Part Ⅵ Reminder of key points in this unit 16
Part Ⅶ Watch and enjoy 17
Unit 3 Loans for the Dream 20
Part Ⅰ Getting ready 20
Part Ⅱ Raising money for buying a car 22
Part Ⅲ Credit cards 23
Part Ⅳ More about the topic:The Great Euro Crisis 24
Part Ⅴ Do you know...? 25
Part Ⅵ Reminder of key points in this unit 26
Part Ⅶ Watch and enjoy 27
Unit 4 Briefing on Taxation and Insurance Policies 28
Part Ⅰ Getting ready 28
Part Ⅱ Briefing on personal taxation 30
Part Ⅲ Should I buy an insurance policy?(Ⅰ) 31
Part Ⅳ More about the topic:Should I Buy an Insurance Policy?(Ⅱ) 32
Part Ⅴ Do you know...? 32
Part Ⅵ Reminder of key points in this unit 34
Part Ⅶ Watch and enjoy 35
Unit 5 Visions of Business 36
Part Ⅰ Getting ready 36
Part Ⅱ Michael Dell vs.Frederick Smith (Ⅰ) 37
Part Ⅲ Michael Dell vs.Frederick Smith(Ⅱ) 38
Part Ⅳ More about the topic:The Business Plan 39
Part Ⅴ Do you know...? 40
Part Ⅵ Reminder of key points in this unit 42
Part Ⅶ Watch and enjoy 43
Unit 6 Fame and Fortune 44
Part Ⅰ Getting ready 44
Part Ⅱ 15 minutes of fame 46
Part Ⅲ Great business deals? 48
Part Ⅳ More about the topic:Gulf between the Rich and the Poor 49
Part Ⅴ Do you know...? 51
Part Ⅵ Reminder of key points in this unit 52
Part Ⅶ Watch and enjoy 53
Unit 7 Business Success 54
Part Ⅰ Getting ready 54
Part Ⅱ Wittyways to success 55
Part Ⅲ SWOT analysis 56
Part Ⅳ More about the topic:How to Improve Your Executive Image? 57
Part Ⅴ Do you know...? 59
Part Ⅵ Reminder of key points in this unit 60
Part Ⅶ Wash and enjoy 61
Unit 8 Feeling the Financial Market 62
Part Ⅰ Getting ready 62
Part Ⅱ The commodity markets 64
Part Ⅲ Twitter made a spectacular debut 66
Part Ⅳ More about the topic:The Dow Jones Industrial Average 68
Part Ⅴ Do you know...? 69
Part Ⅵ Reminder of key points in this unit 70
Part Ⅶ Watch and enjoy 71
Unit 9 Customer and service 73
Part Ⅰ Getting ready 73
Part Ⅱ Complaints and apologies 75
Part Ⅲ The secret of good customer service 76
Part Ⅳ More about the topic:Great Plans of Starbucks 77
Part Ⅴ Do you know...? 79
Part Ⅵ Reminder of key points in this unit 80
Part Ⅶ Watch and enjoy 81
Unit 10 Marketing and sales 82
Part Ⅰ Getting ready 82
Part Ⅱ Sales talk 84
Part Ⅲ Vending machine 86
Part Ⅳ More about the topic:A Year without"Made in China" 87
Part Ⅴ Do you know...? 88
Part Ⅵ Reminder of key points in this unit 89
Part Ⅶ Watch and enjoy 90
Unit 11 Review 91
Activity ⅠWhere is it? 91
Activity Ⅱ Bank organization 92
Activity Ⅲ The foreign exchange market 93
Activity Ⅳ A survey 95
Activity Ⅴ Is Iceland an expensive country? 95
Activity Ⅵ Fannie Mae 96
Activity Ⅶ Buying goods for sale 97
Activity Ⅷ Watch and enjoy 97
Videoscript 99