- 作 者：崔红梅，马亚丽，刘秀娥主编；金明副主编
- 出 版 社：上海：上海交通大学出版社
- 出版年份：2014
- ISBN：9787313116284
- 标注页数：145 页
- PDF页数：153 页
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Unit 1 Job Interview 1
A Job Interview 2
A Job Advertisement 4
A Cover Letter 5
Resume 7
Unit 2 Office Work 11
Answering a Phone Call 12
Asking for a Leave 13
Equal Work，Unequal Pay 14
Leaving Note 17
Unit 3 Business Trip 19
In the Hotel 21
Airplane Ticket 24
Questionnaires 26
Unit 4 Client Reception 29
Welcoming the Guest at the Airport 30
Entertaining Clients at a Welcoming Party 31
Invitation 34
Unit 5 Brand and Marketing 37
Marketing Strategy 37
Viral Marketing 39
Marketing Re-mix 40
Advertisement 43
Unit 6 Enquiry and Offer 46
Making an Enquiry and an Offer 46
An Enquiry Letter and an Offer Letter 48
Fax 51
Unit 7 Counteroffer and Order 54
Bargain on Price 54
Placing an Order 56
An Order Letter 57
Counteroffer Letter 60
Unit 8 Payment 63
Making Payment by LC 64
Payment Instruments 65
Collection Letters 69
Unit 9 Packing and Shipment 73
Packing Matters 75
Advancing Shipment 76
Wrap Rage 77
Letter of Shipment 80
Unit 10 Insurance 83
Insurance Practice of PICC 84
Insurance Consulting 85
How to Get Cargo Insurance 87
Letter of Insurance 89
Unit 11 Complaints and Settlement 92
Accepting a Claim 93
Rejecting a Claim 94
Dealing with Customer's Complaints 96
Letter of Complaints and Claims 100
Unit 12 Public Relations 103
Arranging a News Conference 103
Crisis Public Relations 106
Press Release 108
Keys 111
Appendix Ⅰ Business English Glossary 128
Appendix Ⅱ Commercial Invoice 137
Appendix Ⅲ Packing List 138
Appendix Ⅳ Bill of Lading 139
Appendix Ⅴ Insurance Policy 141
Appendix Ⅵ Sales Contract 143
Reference 145