新编商务英语 听力教程 3 第2版

Unit 1 2

Part ⅠA．What Is Exporting? 2

B．The Importance of Export Trade 3

Part ⅡA．Export Market Research 4

B．Variables in Marketing 5

Part ⅢA．Exporting Procedures（1） 6

B．Exporting Procedures（2） 6

Part Ⅳ The World of Humor 7

Unit 2 10

Part ⅠA．Some Special Terms in Export Trade 10

B．Importance of Export Pricing 11

Part ⅡA．Setting Export Prices—Cost Considerations 12

B．Long Champ Makes Big China Strides 13

Part ⅢA．Business Inquiries（1） 14

B．Business Inquiries（2） 15

C．Business Inquiries（3） 15

Part Ⅳ The World of Humor 16

Unit 3 18

Part ⅠA．Foreign Investment（1） 18

B．Foreign Investment（2） 19

Part ⅡA Investment Wisdom from Warren Buffet 20

B．Investment Environment 21

Part ⅢA Establishing Joint Ventures 22

B．Preferential Policies 22

Part Ⅳ The World of Humor 23

Unit 4 26

Part ⅠA．Stock 26

B．Stock Market 27

Part ⅡA．Stock Value and Indexes 28

B．The Risk Investment 28

Part ⅢA．Warren Buffett—Ace Stockpicker 30

B．George Soros—The Man Who Moves Market 30

Part Ⅳ The World of Humor 31

Unit 5 34

Part ⅠA．Stock Exchange 34

B．A Bull and a Bear Market 35

Part ⅡA．Understand the Stock Market 36

B．How to Start an Investment 36

Part ⅢA．How to Be a Successful Stock Investor 37

B．Stock Market Tips 38

Part Ⅳ The World of Humor 39

Unit 6 42

Part ⅠA．What Is Insurance? 42

B．Insurance Is a Necessity 43

Part ⅡA．Buying Insurance 43

B．Health Insurance 44

Part ⅢA．Questions to Expect When Applying for Insurance 45

B．Insurance Companies 46

Part Ⅳ The World of Humor 46

Unit 7 48

Part ⅠA．Life Insurance Basics 48

B．Property Insurance Companies 49

Part ⅡA．How to Buy Good Health Insurance 50

B．Travel Insurance 50

Part ⅢA．Screen Out Good Insurance Risks from Poor Ones 51

B．Tips for Buying Insurance 52

Part Ⅳ The World of Humor 53

Unit 8 56

Part ⅠA．Promotion Strategies 56

B．A Promoting Project 58

Part ⅡA．Giving Business Presentations（1） 59

B．Giving Business Presentations（2） 59

Part ⅢA．A Sales Presentation（1） 60

B．A Sales Presentation（2） 61

Part Ⅳ The World of Humor 62

Test One 64

Part Ⅰ 64

Part Ⅱ 65

Part Ⅲ 66

Part Ⅳ 67

Part Ⅴ 67

Unit 9 70

Part ⅠA．Why Is Finance Important? 70

B．Financial Market 71

Part ⅡA．The Problem of Inflation 71

B．Dollars in the World Market 72

Part ⅢA．Credit Cards 73

B．Shanghai's Financial Industry 74

Part Ⅳ The World of Humor 74

Unit 10 76

Part ⅠA．Stock Market's Miracle Man 76

B．Seeking the Gold Apple 77

Part ⅡA．Steve Jobs 78

B．Giogio Armani 78

Part ⅢA．Forbes Rich List—World's Billionaires in 2011 80

B．Founder of the Google Search Engine 80

Part Ⅳ The World of Humor 81

Unit 11 84

Part ⅠA．Rail Freight and Road Transport 84

B．Ocean Freight and Air Freight 85

Part ⅡA．Physical Distribution 86

B．Containerization 87

Part ⅢA．Mode of Transportation 88

B．Shipping Goods 88

Part Ⅳ The World of Humor 89

Unit 12 92

Part ⅠA．Shipping with an Expert 92

B．Easy Steps to Preparing Your Package 92

Part ⅡA．Background of DHL Worldwide Express 94

B．Choosing Shipping Options 95

Part ⅢA．Introduction of DHL-Sinotrans 96

B．Philosophies of DHL-Sinotrans 96

Part Ⅳ The World of Humor 97

Unit 13 100

Part ⅠA．What Is E-commerce? 100

B．What Is A Weber? 101

Part ⅡA．Sales of Real Estate on the Internet 102

B．How to Make Money on the Internet? 103

Part ⅢA．Email Marketing Tips 104

B．Email Marketing for Your Online Business 104

Part Ⅳ The World of Humor 105

Unit 14 108

Part ⅠA．Business Unusual for Private Eyes—Detective Agencies Seek Legal Trade Status 108

B．Hunting Dowa the Unfaithful 109

Part ⅡA．Remittance Business Grows 110

B．Arbitration Thrives in China 110

Part ⅢA．New Firm Sells Bargains 112

B．Clubs Teach Kids Investment 112

Part Ⅳ The World of Humor 113

Unit 15 116

Part ⅠA．Cross-cultural Negotiations 116

B．The Concept of"Face" 117

Part ⅡA．Cross-cultural Negotiating Tips 119

B．Different Negotiating Styles 119

Part ⅢA．Negotiating in Japan 121

B．A Negotiation 122

Part Ⅳ The World of Humor 123

Test Two 126

Part Ⅰ 126

Part Ⅱ 127

Part Ⅲ 127

Part Ⅳ 128

Part Ⅴ 129