- 作 者：（美）卡耐基著
- 出 版 社：北京：中央编译出版社
- 出版年份：2012
- ISBN：9787511712042
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Introduction 1
Part One Fundamentals of Effective Speaking 1
1 Acquiring the Basic Skills 3
Take Heart from the Experience of Others 5
Keep Your Goal Before You 11
Predetermine Your Mind to Success 16
Seize Every Opportunity to practice 20
2 Developing Confidence 23
Get the Facts About Fear of Speaking in Public 24
Prepare in the Proper Way 28
Predetermine Your Mind to Success 35
Act Confident 37
3 Speaking Effectively the Quick and Easy Way 42
Speak About Something You Have Earned the Right to Talk About Through Experience or Study 43
Be Sure You Are Excited About Your Subject 51
Be Eager to Share Your Talk with Your Listeners 55
Part Two Speech,Speaker,and Audience 61
4 Earning the Right to Talk 61
Limit Your Subject 62
Develop Reserve Power 63
Fill Your Talk with Illustrations and Examples 67
Use Concrete,Familiar Words That Create Pictures 76
5 Vitalizing the Talk 80
Choose Subjects You Are Earnest About 81
Relive the Feelings You Have About Your Topic 89
Act in Earnest 90
6 Sharing the Talk with the Audience 92
Talk in Terms of Your Listeners' Interests 93
Give Honest,Sincere Appreciation 97
Identify Yourself with the Audience 99
Make Your Audience a Partner in Your Talk 103
Play Yourself Down 105
Part Three The Purpose of Prepared and Impromptu Talks 105
7 Making the Short Talk to Get Action 111
Give Your Example,an Incident from Your Life 119
State Your Point,What You Want the Audience to Do 127
Give the Reason or Benefit the Audience May Expect 130
8 Making the Talk to Inform 133
Restrict Your Subject to Fit the Time at Your Disposal 135
Arrange Your Ideas in Sequence 137
Enumerate Your Points as You Make Them 138
Compare the Strange with the Familiar 140
Use Visual Aids 148
9 Making the Talk to Convince 152
Win Confidence by Deserving It 154
Get a Yes-Response 155
Speak with Contagious Enthusiasm 159
Show Respect and Affection for Your Audience 162
Begin in a Friendly Way 163
10 Making Impromptu Talks 169
Practice Impromptu Speaking 171
Be Mentally Ready to Speak Impromptu 174
Get into an Example Immediately 175
Speak with Animation and Force 176
Use the Principle of the Here and Now 177
Don't Talk Impromptu-Give an Impromptu Talk 178
Part Four The Art of Communicating 185
11 Delivering the Talk 185
Crash Through Your Shell of Self-Consciousness 186
Don't Try to Imitate Others—Be Yourself 188
Converse with Your Audience 190
Put Your Heart into Your Speaking 195
Practice Making Your Voice Strong and Flexible 197
Part Five The Challenge of Effective Speaking 197
12 Introducing Speakers,Presenting and Accepting Awards 203
Thoroughly Prepare What You Are Going to say 206
Follow the T-I-S Formula 209
Be Enthusiastic 214
Be Warmly Sincere 215
Thoroughly Prepare the Talk of Presentation 215
Express Your Sincere Feelings in the Talk of Acceptance 217
13 Organizing the Longer Talk 219
Get Attention Immediately 220
Avoid Getting Unfavorable Attention 231
Support Your Main Ideas 233
Appeal for Action 240
14 Applying What You Have Learned 246
Use Specific Detail in Everyday Conversation 248
Use Effective Speaking Techniques in Your Job 250
Seek Opportunities to Speak in Public 251
You Must Persist 252
Keep the Certainty of Reward Before You 255
Acknowledgments 263