- 作 者：张明转著；陈雅莉译
- 出 版 社：北京：五洲传播出版社
- 出版年份：2013
- ISBN：9787508526768
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Part Ⅰ A Resolute Pioneer-A Dreamer of Auto Production 9
CHAPTER 1 Perseverance-With His Dream of Manufacturing Cars 9
CHAPTER 2 A Long Trudge-A Record of Conguests 23
1．The hammered-out cars 24
2．Markets opened up with price war 26
3．Conquests all over the nation 29
CHAPTER 3 Becoming a Powerful Giant Was Not a Fantasy 33
Part Ⅱ A Stubborn Manager-Effective Management Is the Best 41
CHAPTER 4 "Humanized Management,Militarized Implementation"-Geely's Internal Management 41
CHAPTER 5 Not Only Price Wars-Geely's Brand Management 51
CHAPTER 6 Talents Attracted,Chances Given-Geely's Talents Management 57
1．"Make three calls at the dwelling of a wise man" 58
2．Complete trust 62
3．An enterprise,a university 68
Part Ⅲ A Paranoid in Action:Breaking the"Greedy"Failure Spell 73
CHAPTER 7 Small against Big-Li shufu's Capital Game Strategy 73
1．The first bucket of gold got with 120 yuan 74
2．The second start in the business of selling construction materials 78
3．An auto kingdom levered up by RMB 100 million 82
CHAPTER 8 Alliance-The Road of Expansion 89
1．Getting listed-the prescription of refunding 90
2．Expanding in"Crisis"-the law of contraries 93
3．Enclosing land,the risky and unexpected move 97
CHAPTER 9 Consolidation at Every Step-The Story behind Purchasing Volvo 101
1．Blind action or a chess game? 101
2．Tough negotiations-Volvo was touched 107
3．Final fight-a gamble for tomorrow 111