- 作 者：姚建华，李政杰主编；刘丽研，董晓川副主编
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2014
- ISBN：9787566309846
- 标注页数：188 页
- PDF页数：198 页
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Programme 1 Business Reception 1
Passage 1 Good Qualities of a Receptionist 2
Passage 2 The Importance of Reception Area,the Link between You and Your Customer 8
Programme 2 Business Travel 19
Passage 1 Business Travel 20
Passage 2 How to Make Travel Arrangements for Your Boss 25
Programme 3 Visiting Trade Fair 35
Passage 1 Trade Fair 36
Passage 2 Why Exhibit at Trade Fair? 41
Programme 4 Company Profile 53
Passage 1 Company Profile 54
Passage 2 An Example of a Company Profile 60
Programme 5 Product Description 71
Passage 1 How to Write a Description of a Business Product 72
Passage 2 An Example of a Product Description 77
Programme 6 Business Meeting 87
Passage 1 Business Meeting Procedures 88
Passage 2 Five Different Types of Business Meetings 93
Programme 7 Enquiry 105
Passage 1 Enquiry 106
Passage 2 How to Make a Good Enquiry? 112
Programme 8 Offer 123
Passage 1 Offers 124
Passage 2 You Can Always Make an Offer on an Item 130
Programme 9 Counter-offer 141
Passage 1 Counter-offers 142
Passage 2 Huawei Puts up Counter-offer for Unit 146
Programme 10 Terms of Payment 157
Passage 1 Terms of Payment 158
Passage 2 Why 30-Day Payment Terms?(excerpts) 164
Appendix 175
References 188