- 作 者：胡文仲主编
- 出 版 社：北京：外语教学与研究出版社
- 出版年份：2012
- ISBN：7560085296
- 标注页数：650 页
- PDF页数：657 页
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Preface 1
Part One Theoretical Considerations 7
Reconstructing Humanistic and Stylistic Traditions in Chinese Rhetoric—A Contrastive Approach(Gu Yueguo) 7
Reality Set,Discourse Analysis,and Discourse with a Capital 'D'—The Rectification of Names in Discourse and Critical Discourse Analysis(Ron Scollon) 39
The Structure of Culture and Intercultural Communication Studies—Some Critical Comments(He Minzhi) 53
Revisiting Cultural Relativism in Our Global Village(Lin Dajin) 80
Analysis of Intercultural Encounters and Miscommunication(Wu Cuiyu) 91
The Tao and Qi of Intercultural Communication Competence(Gao Yihong) 118
Communication Industries:Opportunities and Challenges on a Global Scale(Zhang Yonghua) 144
Insider and Outsider in Intercultural Research(Chen Xiangming) 185
Part Two Language and Culture 207
A Tentative Comparison of First Naming Between Chinese and American English(Du Xuezeng) 207
The Cultural Implication of the Chinese Cuisine Naming(Wang Fengxin) 220
Cultural Connotation of Animal Words in English and Chinese(Chen Dezhang) 234
Branding Culturally:An Intercultural Communication Viewpoint(Li Zhenyi) 248
Culture as Social Discourse—A Comparison of Two Volvo Advertisements(Zhang Chaoyi) 264
English Idioms—A Mirror Reflecting British Culture(Ping Hong and Zhang Guoyang) 280
Expressions of Social Interaction in Chinese and Arabic—A Comparative Approach(Zhu Licai) 296
Part Three Cultural Differences in Discourse and Communicative Style 315
Indirectness Revisited—On the Communicative Style in Two Types of Chinese Letters(Hu Wenzhong) 315
Cultural Characteristics of Indirectness(Bi Jiwan) 335
Politeness in Correspondence Discourse—A Contrastive Study(Liu Dailin) 356
Biased Discourse in Contrastive Rhetorical Study(Li Zhanzi) 370
Part Four International Business and Organizations 393
International Organizations:Their Communication and Language Aspects(Hu Gengshen) 393
Naming and Framing(Jane Orton) 410
Problem-Solving vs.Relation-Building:Frame Analysis of a Negotiation between Americans and Japanese(Yoshiko Nakano) 435
What Professional Communicators Say about Organizational Creativity:Lessons from Hong Kong(Richard A.Ruidl) 453
Cross-Cultural Influence on Management of Multinational Corporations(Kong Ying) 488
Part Five Value Differences 505
Interpersonal Relationship and Intercultural Communication:East and West(Jia Yuxin) 505
The Influence of Cultural Individualism-Collectivism and Self Construals on Hong Kong People's Style of Acquiring Information in Initial Encounters(Feng Qi) 523
Asian Values Revisited in the Context of Intercultural News Communication(Xu Xiaoge) 543
Part Six English as an International Language 561
English as a Language for International Communication:An Asian Perspective(Nobuyuki Honna) 561
Sociolinguistic Situation in Singapore(Tina Tajima) 584
The Linguistic and Cultural Division of Englishness in English as an International Language(Wang Zhixin) 596
Part Seven InterculturaI Communication Publications,etc. 619
A New Phase in Comparative Culture Studies—A Review of Recently Published Intercultural Communication Works(He Daokuan) 619
Intercultural Communication on the Internet—The How's and Why's of China's Voice on the Internet(Li Zhan) 633