- 作 者：宋德富，葛志宏主编
- 出 版 社：北京：高等教育出版社
- 出版年份：2001
- ISBN：7040101076
- 标注页数：304 页
- PDF页数：313 页
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Unit 1 1
Passage What Does It Take to Become a Successful Manager 1
Passage for Reading Learning to Manage 10
Unit 2 13
Passage Attributes of Success 13
Passage for Reading Total Quality Management 24
Unit 3 29
Passage Why Leadership Is Important 29
Passage for Reading Mastering Yourself 37
Unit 4 42
Passage The Goal of Financial Management 42
Passage for Reading The Agency Problem and Control of the Corporation 48
Unit 5 53
Passage Responsibilities for the Accounting Communication Process 53
Passage for Reading Management Responsibility and the Demand for Auditing 61
Unit 6 66
Revision(Ⅰ) 66
Unit 7 74
Passage Basic Types of Socioeconomic System 74
Passage for Reading Changing Socioeconomic System 82
Unit 8 87
Passage Economics—a Surprisingly Broad Subject 87
Passage for Reading The Discipline of Economics 96
Unit 9 99
Passage Marketing 99
Passage for Reading Basic Tools Marketers Use 106
Unit 10 111
Passage Patents,Copyrights，and Trademarks(Ⅰ) 111
Passage for Reading Patents，Copyrights，and Trademarks(Ⅱ) 121
Unit 11 125
Passage The 29th Annual Meeting of the World Economic Forum 125
Passage for Reading Finding the Right Balance 133
Unit 12 136
Revision(Ⅱ) 136
Unit 13 143
Passage The International Trade Organizations 143
Passage for Reading The Evolution to the New Financial Environment 148
Unit 14 154
Passage From GATT to WTO—the Institutionalization of World Trade 154
Passage for Reading The Birth of WTO 163
Unit 15 168
Passage A Brief History of the International System of Payments(Ⅰ) 168
Passage for Reading A Brief History of the International System of Payments(Ⅱ) 177
Unit 16 180
Passage The Cashless Society(Ⅰ) 180
Passage for Reading The Cashless Society(Ⅱ) 189
Unit 17 194
Passage Physical and Financial Capital 194
Passage for Reading Prices and Returns on Equity and Debt 199
Unit 18 205
Revision(Ⅲ) 205
附录1 单词表 213
附录2 英语构词法和某些重音规则 240
附录3 财经英语翻译技巧 261
附录4 主课文参考译文 281
附录5 读者意见反馈表 305