- 作 者：狄瑞鹏编著
- 出 版 社：北京：清华大学出版社
- 出版年份：2003
- ISBN：7302070350
- 标注页数：258 页
- PDF页数：270 页
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第1章 会计学 Accounting 1
Learning Objectives 1
Text 2
Section One:Accounting Defined 2
Section Two:Management Accountint System 4
Section Three:Principal Financial Statements 6
Section Four:Financial statement Analysis 11
Summary 15
Note 16
Exercises 19
Reading between the Lines 20
Classic Reference 22
第2章 商务沟通 Communication 25
Learning Objectives 25
Text 26
Section One:Management Communication 26
Section Two:Corporate Communication 36
Summary 40
Note 40
Exercises 46
Clase Studies 47
Classic Reference 49
Learning Objectives 55
第3章 经济学 Economics 55
Text 56
Section One:The Basic Principle of Supply and Demand 56
Section Two:Macroeconomics 57
Section Three:Microeconomics 60
Section Four:International Economics 64
Summary 66
Note 67
Exercises 71
Reading between the Lines 73
Classic Reference 77
Learning Objectives 79
第4章 创业学 Entrepreneurship 79
Text 80
Summary 87
Note 87
Exercises 93
Reading between the Lines 94
Classic Reference 97
第5章 金融学 Finance 99
Learning Objectives 99
Text 100
Section One:Investment Analysis 100
Section Two:Financial Management 105
Note 112
Summary 112
Exercises 117
Reading between the Lines 119
Classic Reference 126
第6章 国际商务 International Business 131
Learning Objectives 131
Text 132
Summary 135
Note 136
Exercises 139
Reading between the Lines 141
Classic Reference 150
Learning Objectives 151
第7章 市场营销学 Marketing 151
Text 152
Section One:Marketing Defined 152
Section Two:Customer Analysis 152
Section Three:Market Analysis 155
Section Four:Product Analysis 158
Section Five:Pricing Strategies 160
Section Six:Distribution Analysis 162
Summary 163
Note 163
Exercises 165
Case Studies 170
Classic Reference 173
第8章 组织行为学 Organizational Behavior 175
Learning Objectives 175
Text 176
Section One:Individual Level Analysis 176
Section Two:Group Level Analysis 186
Section Three:Organizational Level Analysis 192
Summary 196
Note 197
Exercises 210
Case Studies 211
Classic Reference 212
第9章 战略管理 Strategic Management 219
Learning Objectives 219
Text 220
Section One:Historical Overview of Strategic Management 220
Section Two:Strategy Formation:Three Widely Used Approaches 222
Section Three:The Latest Conventional Wisdom 233
Note 237
Exercises 240
Reading between the Lines 242
Classic Reference 244
翻译练习参考译文 Sample Solution to the Translation Exercises 245