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美国商贸英语
  • 作 者:(美)Christel Baach,(美)Joseph Merrill著;施蔼仪编译
  • 出 版 社:北京:国际文化出版公司
  • 出版年份:1995
  • ISBN:7801053222
  • 标注页数:270 页
  • PDF页数:326 页
  • 请阅读订购服务说明与试读!

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LESSON I GENERAL ECONOMY 经济形势 1

TV Newscast 1

Business Pianning 3

Student questions 4

Economic vocabulary 6

TV N ewscast review with student questions 12

Vocabulary exercise 18

LESSON 2 LEGAL MATTERS 法律程序 19

Making an appointment 19

Meeting with lawyer and student questions 27

Legal vocabulary 35

Legal meeting review 38

Vocabulary exercise 43

Meeting with banker and student questions 45

LESSON 3 BANKING 银行业务 45

Bank vccabulary 55

Bank meeting review 60

vocabulary exercise 65

LESSON 4 LOANS 贷款 67

F inancial planning ,loans and student questions 67

Bank loans vocabulary 72

Financial planning review 74

vocabulary exercise 77

LESSON 5 REAL ESTATE 记地产 79

Real estate telephone inquiry 79

Student questions 80

Home visit and negotiations with real estate agent and student questilns 81

Real estate transaction review 91

Vocabulary exercise 98

Obtaining a mortgage and student questions 99

LESSON 6 MORTGAGES 抵押 99

Mortgage vocabulary 108

Obtaining a mortgage revlew 110

Vocabulary exercise 115

LESSON 7 RENTING AN OFFICE 租写字间 117

Visiting an offioe with broker and student questions 117

Rental vocabulary 120

Cffice rental review 122

Vocabulary exercise 124

LESSON 8 SUPPLIES PACKALNG 供货包装 125

Planning,Packaging,desing,supplies and student questions 125

Planning review 129

Vocabulary exercise 134

LESSON 9 MARKETING ADVERTISING 销售广告 135

Advertising planning student questions 135

Advertising campaing srudent questions 137

Advertisirg vccabulery 152

Advertising training with copywriter 155

Advertising campaing review 158

Vocabulary exercise 165

LESSON 10 EMPLOYMENT 招聘雇员 168

Employment planning,job interviews and student cuestions 168

Employment vocabuiary with visit to Event Photography 175

Employment review 178

Vccabulary exercise 181

LESSON 11 SALES 销售 183

Sals inlerview and student queslions 183

Sales vocalculary 191

Sales review 195

Vocabulary exercise 199

VOCABULARY CHINEAE/ENGLISH 200

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