- 作 者：杨伶俐编著
- 出 版 社：北京：机械工业出版社
- 出版年份：2003
- ISBN：7111130936
- 标注页数：151 页
- PDF页数：160 页
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What Is E-commerce? 1
Chapter One Introduction to E-commerce 1
Scope of E-commerce 2
Evolution of E-commerce 3
Key Drivers of E-commerce 4
The Role of E-commerce 6
Chapter Two Traditional Commerce vs.E-Commerce 10
Roles of Buyers and Sellers in Traditional Commerce 10
Comparison between Traditional Commerce and E-commerce 11
Chapter Three Advantages and Limitations of E-commerce 18
Advantages of E-commerce 18
Limitations of E-commerce 19
The Intemet 24
Chapter Four The Internet and the World Wide Web 24
The World Wide Web 25
Differences between Internet and Wcrld Wide Web 26
The Web and E-commerce 27
Chapter Five Intranet and Extranet 33
Intranet 33
Extranet 34
Problems with the Traditional Information Interchange 40
Introduction 40
Chapter Six Electronic Data Interchange 40
How Does EDI Solve the Problems? 41
EDI Standards 42
How Does EDI Work? 43
Guidelines for Implementation of EDI 44
Chapter Seven Types of E-commerce 51
Direct vs.Indirect E-commerce 51
Business-to-Consumer 51
Business-to-Business 52
Consumer-to-Consumer 53
Consumer to Government and Business to Government 54
Strategic Business Unit Value Chains 59
Chapter Eight Value Chains in E-commerce 59
Industry Value Chains 60
Chapter Nine Electronic Banking and Payment 65
Electronic Banking 65
Electronic Payment 65
Secure Electronic Transaction 71
The Web as a Marketing Tool 78
Chapter Ten Marketing and Advertising on the Web 78
Market Your Web Site 79
The Key to Successful Marketing on the Intemet 80
Products to Be Promoted on the Net 81
Web as an Unparalleled Support for Marketing-mix Data 81
Customization and Personalization 82
Chapter Eleven How the Internet Affects Certain Industries 88
Financial Services 88
Travel and Airlines 88
Publishing 89
Retailing 89
Job Market 91
Distance Learning 92
Chapter Twelve Security Concerns 96
E-commerce Security 96
E-commerce Security Threats 98
Security Measures and Enforcements for E-commerce 98
Computer Emergency Response Team 105
Introduction 112
Contracts 112
Chapter Thirteen Legal Aspects of E-commerce 112
Identification and Authentication of the Parties 113
Online Liability 114
Conclusion 118
Chapter Fourteen Taxation and E-commerce 124
Introduction 124
Organization for Economic Cooperation and Development 125
European Union 126
The United States 126
Performance 130
Chapter Fifteen The Future of E-commerce 130
Mobility 131
Address Management 131
Enhanced Integration 131
Security and Privacy 131
Personalization 132
Standards 132
E-training 132
E-commerce Will Grow 132
Reference Key to the Exercises 137
Bibliography 151