- 作 者：张冰姿编著；宋以敏协助翻译
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2002
- ISBN：7810781499
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Unit 1 BP-an International Oil Company 1
Unit 2 The Growth and Management of an International Company 17
Unit 3 Purchasing Minerals from China 34
Unit 4 Business Partnership 54
Unit 5 GE and Its Operations in China 74
Unit 6 Ready for the Future? 90
Unit 7 The Similarities and Dissimilarities between Our Two Cultures and Their Effect on Business 109
Unit 8 IBM and Its Basic Beliefs 131
Unit 9 Marubeni-as a Value-Creating Company 147
Unit 10 The Importance of Telecommunications 165
Unit 11 Chemistry in Everyday Life 188
Unit 12 Issues Confronting Chinese Companies in International Trade-Views of an International Businessman 206
Unit 13 Lawyers in International Business 225
Unit 14 A Banker s View of International Trade Finance 245
Unit 15 International Transportation 266
Unit 16 Marine Insurance 286
Unit 17 International Arbitration 307
Unit 18 Advertising 324
Unit 19 British Airways in China 343
Unit 20 Approaches to Business Negotiations in China 359
Unit 21 The US-China Commercial Relations 383