- 作 者：王俊梁等编著
- 出 版 社：北京：外文出版社
- 出版年份：2002
- ISBN：7119024833
- 标注页数：538 页
- PDF页数：547 页
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Unit1 Economics经济学 1
TextA The World Economy on the Edge 2
TestB 1．Calming the Waters 16
2．The Chemistry of Growth 19
Unit2 Marketing市场营销 34
TextA Keeping Cool in China 34
TextB The Long Drive into the Middle Kingdom 51
Unit3 Investment投资 60
TextA The New Land of Opportunity 60
TextB China s Overseas Investment 73
TextA The Balance of International Payments 84
Unit4 Business Financing商业融资 84
TextB The Joint International Venture 98
Unit5 Management管理 112
TextA A Basic Description of Managerial Work 112
TextB The Japanese Approach to Business 126
Unit6 Banking银行业务 137
TextA A Healthy Shakeout 138
TextB Swiss Banking Secrecy 147
Unit7 The Futures Market期货市场 160
TextA Futures 160
TextB Fledging Futures Market Should Take Steps Towards World Stage 171
TextA Winning the Service Game 182
TextB The Service Encounter 195
TextA Stock 214
Unit9 Stock股票 214
TextB US Stock Exchanges 230
Unit10 Pricing定价 243
TextA Pricing Objectives and Strategies 243
TextB Poor Performance of Retail during Christmas Season：A Case for Changing Price Promotions 262
Unit11 Human Resources人力资源 277
TextA 1．Trained to Stay-How HSBC holds onto Staff 277
2．Guaranteed to Work-MARK McCORMACK s Success Secret 281
TextB 1．How to Find the Work You Love 288
2．Surviving Job Crashes 293
Unit12 Public Relations公共关系 304
TextA The Workings of Marketing Public Relations 305
TextB Tylenol Crisis：1996 318
TextA Welcome to the Wired World 332
Unit13 Business and Technology商业与科技 332
TextB Space Race 346
Unit14 Business Law商业法 361
TextA Business Law：Contract and Agency 362
TextB Business Law：Commercial Transaction and Bankruptcy 373
Unit15 International Business Co-operation国际商业合作 388
TextA Global Financial Centers 389
TextB Economic Integration and Cooperation：Ford in Europe 402
Unit16 Government and Trade政府与贸易 416
TextA Export Boosters 417
TextB Europe s Single Market 429
KEY TO THE EXERCISES 442
INDEX 534