- 作 者：胡亦武编著
- 出 版 社：广州：华南理工大学出版社
- 出版年份：2000
- ISBN：7562314578
- 标注页数：266 页
- PDF页数：273 页
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PART Ⅰ COMMUNICATIONS IN FOREIGN BUSINESSES 1
CHAPTER ONE INTRODUCTION 1
Importance of Communication in Business 1
Classification of Business Writing 2
CHAPTER TWO FORMATS FOR LETTERS AND MEMOS 7
Formats for Letters 7
Requisite Components in Business Letters 8
Optional Elements in Business Letters 17
Envelope Preparation 18
Format of Memorandums 19
CHAPTER THREE USE THE RIGHT WORD 23
Denotation and Connotation 23
Level of Diction 24
Conciseness 27
Verbal Style 31
Jargon 32
Precision 34
Nonsexist Language 36
Figurative Language 38
Types of Sentences 45
CHAPTER FOUR MAKE YOUR SENTENCE CLEAR AND VIVID 45
Basic Qualities of Effective Sentences 46
Emphasis Techniques 50
CHAPTER FIVE SHAPE YOUR PARAGRAPH 57
Basic Qualities of Effective Paragraphs 57
Strategic Patterns for Paragraph Development 62
CHAPTER SIX PRINCIPLES OF EFFECTIVE BUSINESS WRITING 69
Principle of You-Attitude 69
Principle of Positive Emphasis 71
Principle of Court？ous and Sincere Tone 75
CHAPTER SEVEN PRINCIPLES OF EFFECTIVE WRITING APPLIED TO LETTERS AND MEMOS 85
Routine Initiator 85
Routine Reply 87
CHAPTER EIGHT GOODWILL AND GOOD-NEWS MESSAGE 92
Goodwill Message 92
Good-News Message 97
CHAPTER NINE BAD-NEWS WRITING 100
Strategies for Bad-News Message 100
Bad-News in Application 103
The Persuasive Process 109
CHAPTER TEN PERSUASIVE WRITING 109
Persuasion in Application 110
CHAPTER ELEVEN WRITING ABOUT EMPLOYMENT 117
Resume 117
Application Letter 124
CHAPTER TWELVE BUSINESS REPORT WRITING 136
Procedures in Writing Business Report 137
Constructing an Outline 140
Organizational Patterns 145
Using Visual Aids 147
Report Package 152
CHAPTER THIRTEEN FORMAT FOR FORMAL REPORTS 152
Illustrations of Supplementary Parts 154
CHAPTER FOURTEEN REPORTS IN APPLICATION 163
Formal Proposal 163
Progress Report 167
Periodic Report 169
Analytical Report 171
Justification Report 176
Recommendation Report 178
Establishment of Business Relations 182
PART Ⅱ WRITINGS ON FOREIGN TRADE AND FOREIGN ECONOMIC COOPERATION 182
CHAPTER FIFTEEN CORRESPONDENCE RELATING TO FOREIGN TRADE 182
Status Inquiries 185
Inquiry and Quotation 189
Offer and Counter-Offer 193
Acceptance 196
Payment 199
Packaging and Marking 206
Shipment,Delivery and Transportation 209
Insurance 214
Claims and Adjustment 218
Agency 221
CHAPTER SIXTEEN CONTRACTS RELATING TO FOREIGN TRADE AND ECONOMIC COOPERATION 227
Types of Contracts 227
Essential Elements of a Valid Contract 229
Laws Applied to Foreign Trade and Economic Cooperation 231
Components of Contracts Relating to Foreign Trade and Economic Cooperation 232
Stylistic Features of the Language Used in Contracts 235
PART Ⅲ APPENDIXES 259
Appendix Letters That Do not Fit Neatly into the Categories Discussed 259