- 作 者：
- 出 版 社：AVA PUBLISHING SA
- 出版年份：2010
- ISBN：9782940411078
- 标注页数：208 页
- PDF页数：210 页
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How to get the most out of this book 6
Introduction 8
1 Design in context 10
Design and business cultures 12
Finance, technology and law 14
Society, politics and environment 16
Market demands and user needs 18
Design audits, briefs and proposals 20
People 26
Projects 30
Products and services 34
2 Design overview 38
The power of design 40
Design and society 42
Design projects 44
The design process 46
Design skills 48
Design planning 50
Project management 52
Design success 54
Case study 56
Legible London: a new way of walking in the UK's capital city 56
Contextual perspectives 62
Sorena Veerman 62
Wen-Long Chen 64
Dr Miles Park 66
3 Management overview 68
Economics 70
Business and enterprise 74
The management process 78
Business and enterprise planning 82
Management practice 86
Business administration 90
Business success 92
Case study 94
MAS Holdings: enterprising ethical retailing 94
Contextual perspectives 100
Ruedi Alexander Müller-Beyeler 100
Joshua L.Cohen 102
Kevin McCullagh 104
4 Accounting and finance 106
The financial organisation 108
Financial accounting 110
Financial reporting 112
Management accounting 114
Measuring performance 120
Measuring value in design 122
Case study 126
Phelophepa Healthcare Train: delivering value 126
Contextual perspectives 130
Philip Goad 130
Thomas Lockwood 132
Krzyzst of Bielski 134
5 Marketing and brand communication 136
Users, customers and markets 138
Understanding production and consumption 140
Marketing 144
Marketing communications 148
Branding 150
Brand communications 152
Vision, values and brands 154
Case study 156
Zipcar: the vision driving the world's largest car sharing club 156
Contextual perspectives Robert Malcolm 160
Naoko Iida 162
Audrey Arbeeny 164
6 Design and innovation 166
Design, management and innovation 168
Design-driven innovation 170
Brand-driven innovation 172
Design management for corporations 174
Design management for small to medium enterprises 180
Case study 182
Philips Design: design for a sustainable society 182
Contextual perspectives Matt Barthelemy 188
Sonja Dahl 190
Simon May 192
Conclusion 194
Glossary 195
Bibliography and resources 196
Picture credits 198
Acknowledgements 199
Working with ethics 201