- 作 者：GRAEME B.DINWOODIE MARK D.JANIS
- 出 版 社：EDWARD ELGAR
- 出版年份：2008
- ISBN：1845426029
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PART Ⅰ METHODOLOGICAL PERSPECTIVES 3
1 From communication to thing: historical aspects of the conceptualisation of trade marks as property&Lionel Bently 3
2 The semiotic account of trademark doctrine and trademark culture&Barton Beebe 42
3 A search-costs theory of limiting doctrines in trademark law&Stacey L. Dogan and Mark A. Lemley 65
4 Trade mark bureaucracies&Robert Burrell 95
5 The political economy of trademark dilution&Clarisa Long 132
PART Ⅱ INTERNATIONAL AND COMPARATIVE DIMENSIONS 151
6 Fundamental concerns in the harmonization of (European)trademark law&Annette Kur 151
7 Substantive trademark law harmonization: on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice&Gail E. Evans 177
8 The free movement (or not) of trademark protected goods in Europe&Thomas Hays 204
9 The trademark law provisions of bilateral free trade agreements&Burton Ong 229
PART Ⅲ CRITICAL ISSUES 261
Section A Trademarks and speech 261
10 Reconciling trademark rights and expressive values:how to stop worrying and learn to love ambiguity&Rochelle Cooper Dreyfuss 261
11 Truth and advertising: the Lanham Act and commercial speech doctrine&Rebecca Tushnet 294
12 Restricting allusion to trade marks: a new justification&Michael Spence 324
Section B Limiting the scope of trademark rights 345
13 Protecting the common: delineating a public domain in trade mark law&Jennifer Davis 345
14 Tolerating confusion about contusion: trademark policies and fair use&Graeme W. Austin 368
15 Online word of mouth and its implications for trademark law&Eric Goldman 404
Section C Trademarks and traditional knowledge 433
16 Trademarks and traditional knowledge and cultural intellectual property rights&Susy Frankel 433
17 Culture, traditional knowledge and trademarks: a view from the South&Coenraad Visser 464
Section D The edges of trademark protection 481
18 Of mutant copyrights, mangled trademarks, and Barbie's beneficence: the influence of copyright on trademark law&Jane C. Ginsburg 481
19 Signs, surfaces, shapes and structures - the protection of product design under trade mark law&Alison Firth 498
Index 523