- 作 者：赵启正著
- 出 版 社：北京：外文出版社
- 出版年份：2012
- ISBN：9787119075495
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Chapter 1 China in an Age of Public Diplomacy 13
Chapter 2 International Public Opinion:Important for National Development 42
Chapter 3 News Spokesperson System 49
Chapter 4 "Shaping a Country"and "Communicating Its Image" 64
Chapter 5 How Local Regions Contribute to a Country's Overall Image 78
Chapter 6 Culture-based Communication with the World Beyond 88
Chapter 7 Power of Discourse in Cross-cultural Communication 107
Chapter 8 Translation:a Bridge across Cultures 118
Chapter 9 Opportunities and Challenges of the Internet 130
Chapter 10 Chinese Cultural Vitality Enhanced by Communication 140
Chapter 11 China's Image and the"China Model" 157
Part Ⅱ PracticesOne Public Diplomacy Is the Duty of All 165
Two The"China Train"on a Peaceful Development Track 172
Three Harmony Transcends Religious Beliefs 181
Four At Times of Crisis New Wisdoms Emerge 190
Five A Responsible Stakeholder 196
Six Cherishing History and Facing Reality 200
Seven Public Diplomacy to Promote Sino-Japanese Relations 203
Eight Do Not Turn Back the Clock of History 211
Nine A Smart Horse Does Return to Graze Old Pasture 215
Ten Training International Communicators 222
Eleven Reading and the Humanistic Spirit 226
Afterword 243
Index 245