- 作 者：丁溪主编
- 出 版 社：北京：中国商务出版社
- 出版年份：2012
- ISBN：9787510306488
- 标注页数：287 页
- PDF页数：296 页
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Chapter 1 International Business 1
Section A Introduction 1
Section B Scope of International Business Activities 8
Section C International Business Management 13
Chapter 2 International Trade 17
Section A Introduction 17
Section B Performance of International Trade 23
Section C Export and Import Documentation 30
Chapter 3 International Marketing 39
Section A Introduction 39
Section B Marketing Strategies 46
Section C Marketing Research 50
Chapter 4 International Law and Practices 55
Section A Introduction 55
Section B International Business Law 62
Section C Introduction to the Law of WTO 67
Chapter 5 International Transportation 74
Section A Introduction 74
Section B Choice of Modes and Intermodal Transportation 81
Section C Transportation Documentation 86
Chapter 6 Contract 94
Section A Introduction 94
Section B Terms of the Contract 103
Section C Contractual Theory 109
Chapter 7 International Business Correspondence 114
Section A Introduction 114
Section B Writing Principles of the Business Letters 122
Section C Ways to Write International Business Correspondence 127
Chapter 8 International Tourism 136
Section A Introduction 136
Section B Tourism Marketing 145
Section C Economic Impact of Tourism 150
Chapter 9 International Investment 153
Section A Introduction 153
Section B Investment Risks 160
Section C Investment Management 169
Chapter 10 International Settlement 172
Section A Introduction 172
Section B Remittance and Collection 181
Section C Letter of Credit and Guaràntee 188
Chapter 11 E-commerce 195
Section A Introduction 195
Section B Introduction of Credit Cards 204
Section C How to Create an Online Store 208
Translation 215
Key to Exercises 246
Test 270
Key to Test 280
References 281