- 作 者：
- 出 版 社：
- 出版年份：2222
- ISBN：
- 标注页数：864 页
- PDF页数：898 页
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PART ONE THE BUSINESS ENTERPRISE 2
CHAPTER ONE FOUNDATIONS OF BUSINESS AND ECONOMICS 4
CHAPTER TWO FORMS OF BUSINESS OWNERSHIP 46
CHAPTER THREE ENTREPRENEURSHIP,FRANCHISING,AND SMALL BUSINESS 80
PART ONE APPENDIX CAREERS IN BUSINESS 122
PART TWO THE ENVIRONMENT FOR BUSINESS 128
CHAPTER FOUR SOCIAL RESPONSIBILITY AND BUSINESS ETHICS 130
CHAPTER FIVE BUSINESS,LAW,AND GOVERNMENT 162
CHAPTER SIX INTERNATIONAL BUSINESS 188
PART TWO APPENDIX CAREERS IN INTERNATIONAL BUSINESS 216
PART THREE MANAGEMEHT AND ORGANIZATION 220
CHAPTER SEVEN FUNDAMENTALS OF MA？AGEMENT 222
CHAPTER EIGHT ORGANIZING THE BUSINESS 254
CHAPTER NINE MANAGING PRODUCTION AND OPERATIONS 284
PART THREE APPENDIX CAREERS IN MANAGEMENT 324
PART FOUR HUMAN RESOURCES 328
CHAPTER TEN HUMAN RELATIONS AND MOTI？ATION 330
CHAPTER ELEVEN MANAGING HUMAN RESOURCES 362
CHAPTER TWELVE LABOR-MANAGEMENT RELATIONS 404
PART FOUR APPENDIX CAREERS IN HR MANAGEMENT 442
PART FIVE MARKETING 446
CHAPTER THIRTEEN MARKETING STRATEGY 448
CHAPTER FOURTEEN PRODUCT AND PRICE 482
CHAPTER FIFTEEN DISTRIBUTION 520
CHAPTER SIXTEEN PROMOTION 552
PART FIVE APPENDIX CAREERS IN MARKETING 588
PART SIX FINANCIAL MANAGEMENT 594
CHAPTER SEVENTEEN MONEY AND BANKING 596
CHAPTER EIGHTEEN FINANCIAL MANAGEMENT 636
CHAPTER NINETEEN INVESTMENTS AND PERSONAL FINANCE 666
CHAPTER TWENTY RISK MANAGEMENT AND INSURANCE 702
PART SIX APPENDIX CAREERS IN FINANCE 730
PART SEVEN ACCOUNTING AND INFORMATION SYSTEMS 736
CHAPTER TWENTY-ONE ACCOUNTING FUNDAMENTALS 738
CHAPTER TWENTY-TWO COMPUTERS AND MANAGEMENT INFORMATION SYSTEMS 772
PART SEVEN APPENDIX CAREERS IN ACCOUNTING/IS 800
GLOSSARY 806
ENDNOTES 824
NAME INDEX 841
COMPANY INDEX 845
SUBJECT INDEX 850