- 作 者：吴绍健主编
- 出 版 社：北京：北京出版社
- 出版年份：2007
- ISBN：7200068705
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第一编 服装英语口语 1
第一部分 服装英语入门 1
Lesson One Shopping 1
Lesson Two Large Collections 6
Lesson Three About Styles,Colors and Sizes 10
Lesson Four Business Talk 13
Lesson Five Publicity and Advertisement 17
Lesson Six Pay A Visit to The Garment Manufacturing Factory 21
Lesson Seven The organization of Garment Co 25
Lesson Eight Production Line Balance and Q.C 30
Lesson Nine Trend of Fashion In The World 34
Lesson Ten Getting Around In Paris 38
第二部分 服装贸易英语 41
Lesson Eleven Establishing Business Relations 41
Lesson Twelve Enquiries and Replies 45
Lesson Thirteen Quotations and Counter Offers 48
Lesson Fourteen Orders,L/C and Payment Terms 51
Lesson Fifteen Shipment,Packing and Insurance 55
Lesson Sixteen Claim and Arbitration 59
Lesson Seventeen Telephone Call 62
Lesson Eighteen Businessman's Shape and Clothes 65
Lesson Nineteen One Is As Old As He Feels 68
Lesson Twenty Beauty Contests 71
第三部分 阅读与深化 75
Lesson One Round Up Fashion Market in Guangzhou 75
Lesson Two Dressed to kill,Deep in love 78
第二编 涉外广告英语口语 80
第一部分 广告常识 80
Lesson One Fundamentals of Advertising 80
Lesson Two Advertising Planning 84
Lesson Three Advertisement Creation 88
Lesson Four International Advertisement Creation 92
Lesson Five About Web AD 96
Lesson Six Job Ad 101
Lesson Seven Model:Sublimation Trademart 106
Lesson Eight Fair USA August 12-16,2007 111
Lesson Nine General Review 114
第二部分 广告升华 118
Lesson Ten The History of Advertising 118
Lesson Eleven Media of Advertising to be Selected 123
Lesson Twelve The Fundamental Formation of Advertisement 128
Lesson Thirteen The characteristics of English Morphology Syntax and Rhetoric in Advertising 135
Lesson Fourteen On International Talented People 139
Lesson Fifteen Advertising words on Fashion 143
Lesson Sixteen Translation of Advertising 147
Lesson Seventeen News English 153
Lesson Eighteen Official Calls on Residents to Unite in Support of Beijing's Efforts 157
Lesson Nineteen Nation Sincere in WTO Commitment 159
Lesson Twentieth WTO Entry First Step into Global Economy 162
第三部分 阅读和深化 164
Lesson One Selling styles 164
Lesson Two Advertising Media 168
Lesson Three The Selling of a Product 173
Lesson Four Why People Buy 177
第三编 附录 182
附录A 简易口语速成揭秘 182
附录B 赞美语 201
附录C 英美书法 204
附录D 扩大词汇技巧之一——构词法 208
附录E 习用简易外贸套语 216
第四编 焦点语法 218
主要参考书目 235