- 作 者：（美）Efraim Turban…等
- 出 版 社：北京：高等教育出版社
- 出版年份：2009
- ISBN：9787040282559
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Part 1 Introduction to E-Commerce and E-Marketplaces 1
CHAPTER 1 Overview of Electronic Commerce 1
CHAPTER 2 E-Marketplaces:Structures,Mechanisms,Economics,and Impacts 40
Part 2 Internet Consumer Retailing 81
CHAPTER 3 Retailing in Electronic Commerce:Products and Services 81
CHAPTER 4 Consumer Behavior,Market Research,and Advertisement 138
Part 4 Business-to-Business E-Commerce 193
CHAPTER 5 B2B-Commerce:Selling and Buying in Private E-Markets 193
CHAPTER 6 Public B2B Exchanges and Support Services 234
CHAPTER 7 E-Supply Chains,Collaborative Commerce,Intrabusiness EC,and Corporate Portals 277
Part 4 Other EC Models and Applications 328
CHAPTER 8 Innovative EC Systems:From E-Government and E-Learning to C2C 328
CHAPTER 9 Mobile Commerce and Pervasive Computing 373
Part 5 EC Support Servces 424
CHAPTER 10 E-Auctions 424
CHAPTER 11 E-Commerce Security 457
CHAPTER 12 Electronic Payment Systems 493
CHAPTER 13 Order Fulfillment,eCRM,and Other Support Services 530
Part 6 EC Strategy and Implementation 579
CHAPTER 14 E-Commerce Strategy and Global EC 579
CHAPTER 15 Economics and Justification of Electronic Commerce 619
CHAPTER 16 Launching a Successful Online Business and EC Project 661
CHAPTER 17 Legal,Ethical,and Societal Impacts of EC 707