- 作 者：（美）Efraim Turban…等
- 出 版 社：北京：高等教育出版社
- 出版年份：2009
- ISBN：9787040282559
- 标注页数：793 页
- PDF页数：842 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源842 ≥793页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
Part 1 Introduction to E-Commerce and E-Marketplaces 1
CHAPTER 1 Overview of Electronic Commerce 1
CHAPTER 2 E-Marketplaces:Structures,Mechanisms,Economics,and Impacts 40
Part 2 Internet Consumer Retailing 81
CHAPTER 3 Retailing in Electronic Commerce:Products and Services 81
CHAPTER 4 Consumer Behavior,Market Research,and Advertisement 138
Part 4 Business-to-Business E-Commerce 193
CHAPTER 5 B2B-Commerce:Selling and Buying in Private E-Markets 193
CHAPTER 6 Public B2B Exchanges and Support Services 234
CHAPTER 7 E-Supply Chains,Collaborative Commerce,Intrabusiness EC,and Corporate Portals 277
Part 4 Other EC Models and Applications 328
CHAPTER 8 Innovative EC Systems:From E-Government and E-Learning to C2C 328
CHAPTER 9 Mobile Commerce and Pervasive Computing 373
Part 5 EC Support Servces 424
CHAPTER 10 E-Auctions 424
CHAPTER 11 E-Commerce Security 457
CHAPTER 12 Electronic Payment Systems 493
CHAPTER 13 Order Fulfillment,eCRM,and Other Support Services 530
Part 6 EC Strategy and Implementation 579
CHAPTER 14 E-Commerce Strategy and Global EC 579
CHAPTER 15 Economics and Justification of Electronic Commerce 619
CHAPTER 16 Launching a Successful Online Business and EC Project 661
CHAPTER 17 Legal,Ethical,and Societal Impacts of EC 707