- 作 者：邓贤贵，张坚主编
- 出 版 社：北京：北京航空航天大学出版社
- 出版年份：2010
- ISBN：9787512401211
- 标注页数：323 页
- PDF页数：332 页
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Part One 2
Unit 1 What Is Accounting 2
Unit 2 Function of Money—Medium of Exchange 9
Unit 3 Marketing 16
Unit 4 International Trade 23
Unit 5 Electronic Commerce 30
Unit 6 What Is Law? 37
Unit 7 Who Are Managers and Where Do They Work? 44
Unit 8 Accounting Elements 52
Unit 9 What Is Logistics? 59
Unit 10 Bank Services 66
Part Two 74
Unit 1 Making Money Online 74
Unit 2 General Procedures of Export and Import Transaction 81
Unit 3 Accounting Cycle 88
Unit 4 Intellectual Property 96
Unit 5 Maritime Law 103
Unit 6 What Are the Four Functions of Management? 110
Unit 7 Advertising and Promotion 118
Unit 8 Function of Financial Markets 125
Unit 9 Discount Policy 132
Unit 10 Balance Sheet 139
Part Three 148
Unit 1 Barriers to International Trade 148
Unit 2 Legal Forms and Traditional Structures of U.S.Business Organizations 155
Unit 3 Property Law 162
Unit 4 Income Statement 169
Unit 5 Internet 176
Unit 6 Commercial Banks'Credit Creation 184
Unit 7 Tax Law 191
Unit 8 Communication and the Organization 198
Unit 9 Multimedia 206
Unit 10 Foreign Exchange Rate 214
Part Four 222
Unit 1 Globalization 222
Unit 2 The Four P's of Marketing 230
Unit 3 Build a Website 238
Unit 4 Marriage and Family Relations 246
Unit 5 Responsibility Accounting 254
Unit 6 The Constitution of the United States of America 262
Unit 7 Management Levels and Skills 271
Unit 8 The Nature of Human Resource Management 280
Unit 9 Introduction to Cost and Management Accounting 288
Unit 10 The International Monetary Fund 296
词汇总表 304
主要参考书目 323