- 作 者：陈晶萍，于春红主编；王玉晶，陈晶莹，张倩
- 出 版 社：哈尔滨：哈尔滨工程大学出版社
- 出版年份：2006
- ISBN：7810737694
- 标注页数：221 页
- PDF页数：229 页
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Part One Fundamentals of Management 1
Unit 1 What is Management 1
Unit 2 Management Functions 8
Unit 3 Levels of Management 16
Unit 4 Core Management 24
Unit 5 Case 1:Body Shop International:Practicing Management Differently 32
Part Two Planning and Strategic Management 37
Unit 6 An Overview of Planning 37
Unit 7 Strategic Planning and Strategic Management 45
Unit 8 Why Manage with the Environment in Mind 55
Unit 9 Independent Entrepreneurs 62
Unit 10 Case 2:IBM's Restructuring Strategy 70
Part Three Organizing And Staffing 75
Unit 11 Oranization Structure 75
Unit 12 Designing the Modern Organization 86
Unit 13 Human Resources Management 100
Unit 14 Managing the Diverse Work Force 111
Unit 15 Case 3:General Electric Company 122
Part Four Leading 133
Unit 16 Leadership 133
Unit 17 Motivating forPerformance 144
Unit 18 Managing Teams 154
Unit 19 Communicating 165
Unit 20 Case 4:Abilene Paradox 177
Part Five Control and Change 181
Unit 21 Management Control 181
Unit 22 Operations Management 190
Unit 23 Managing Technology and Innovation 198
Unit 24 Managing Change in Organizations 206
Unit 25 Case 5:Mrs. Fields' Microchip Cookie 216
Reference 221