- 作 者：展江，李青藜，李欣人编著
- 出 版 社：北京：中国人民大学出版社
- 出版年份：2010
- ISBN：9787300117560
- 标注页数：398 页
- PDF页数：419 页
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Unit 1 Introduction 1
Passage One The Meaning of "Communi-cation" 1
Passage Two McQuail's Normative Theo-ries 4
Passage Three Hot and Cold 8
Passage Four Minerva's Owl 10
Unit 2 Books 19
Passage One Books in History 19
Passage Two Book Publishing 21
Passage Three The Printing Press as an Agent of Change 24
Passage Four Areopagitica:A Speech for the Liberty of Unlicensed Printing 27
Unit 3 Magazines 33
Passage One Magazine as Media Innova-tors 33
Passage Two Magazines Push Images Over Words 36
Passage Three Luce and Time 39
Passage Four Early Periodical as Publicist Instrument of Crit-icism 41
Unit 4 Newspapers 48
Passage One What if There Were No Newspaper? 48
Passage Two A Newspaper Industry Casualty You May Have Missed 51
Passage Three The New York Times in 1990s 54
Passage Four Natural History of the Newspaper 57
Unit 5 Film 63
Passage One Importance of Movies 63
Passage Two The Structure of the Western Film 65
Passage Three Hollywood's Big Six 72
Passage Four Schindler's List:The Role of Memory 76
Unit 6 Radio 84
Passage One FM's Rise 84
Passage Two Characteristics of American Radio 86
Passage Three Trends and Convergence in Radio and Sound Recording 88
Passage Four The Assets and Liabilities in Radio 90
Unit 7 TV 97
Passage One Impact of Television 97
Passage Two Culture 101
Passage Three The Case for Television Journalism 104
Passage Four CBS News 109
Unit 8 Internet and Media Convergence 117
Passage One Internet 117
Passage Two Worldwide Wedge:Division and Contradiction in the Global Information Infrastructure 119
Passage Three Weblogs,Citizen Journalists and Traditional Media 124
Passage Four Media Convergence and Complications 128
Unit 9 Media Education and Media Literacy 136
Passage One The Origin of Journalism Education 136
Passage Two What They Don't Teach at J-School 140
Passage Three Green-Eyeshades Versus the Chi-Squares 142
Passage Four Elements of Media Literacy 145
Unit 10 Advertising 151
Passage One Media Choices 151
Passage Two Origins of Advertising 155
Passage Three Advertising:The Magic System 157
Passage Four Advertising:Agencies and Copywriters 159
Unit 11 Public Relations 168
Passage One Defining Public Relations 168
Passage Two Public Relations Services 171
Passage Three Newsmaking 173
Passage Four The Roots of Public Relations 175
Unit 12 Media Economy 184
Passage One Economic Foundation of Mass Media 184
Passage Two The Two Economies 188
Passage Three Television Programming 193
Passage Four Rupert Murdoch 196
Unit 13 Culture Industry and Culture Studies 204
Passage One Culture Industry Reconsidered 204
Passage Two What Is British Cultural Studies? 208
Passage Three Properties of the New Media and a Socialist Strategy 213
Passage Four Hegemony:An Overview 216
Unit 14 Process of Mass Communication 225
Passage One Encoding/Decoding 225
Passage Two The Acts of Communication 229
Passage Three The Circuit and the Acts 233
Passage Four Selecting the News:Gatekeeping 236
Unit 15 Effects and Audience of Mass Communication 243
Passage One Effects Studies 243
Passage Two The Uses and Gratifications Model 247
Passage Three TV and Learning 250
Passage Four Scientific and Nonscientific Polls 252
Unit 16 Mass Communication and Society 259
Passage One Some Social Functions of the Mass Media 259
Passage Two The Masses:The Implosion of the Social in the Media 264
Passage Three The Debate over Civic Journalism 267
Passage Four Investigative Reporting 269
Unit 17 Mass Communication and Social Control 276
Passage One Government Manipulation of Media 276
Passage Two Of the Liberty of Thought and Discussion 279
Passage Three The Principles 281
Passage Four Jefferson's View of the Press 284
Unit 18 Laws and Ethics of Mass Communication 293
Passage One The First Amendment to the Constitution 293
Passage Two The Means to the End 298
Passage Three Should the Names of Rape Victims Be Pub-lished? 300
Passage Four Attributing a Libel Is No Defense 302
Appendix A Key to Exercises 310
Appendix B Chinese Translations 318
参考文献 395