- 作 者：李莹莹，杨雯娟主编
- 出 版 社：北京：中国轻工业出版社
- 出版年份：2016
- ISBN：7518409341
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Chapter 1 Internet＆E-Commerce 1
Part 1 Need to Know Everything's so Near and Smart 1
Part 2 Further Study E-Commerce-Business Models 9
Part 3 Super Links International E-Commerce Statistics 13
E-Commerce:A Promoting for the Transformation and Upgrading of Chinese Economy 17
Chapter 2 The Boom of E-Commerce 21
Part 1 Need to Know Online Site Goes after Chinese in US on 11/11 21
Part 2 Further Study Wanda Takes over E-Payment Company 99Bill 29
Part 3 Super Links Alipay Targets Retailers with New Services 32
Wal-Mart Makes Online Shopping Steps for Growth 34
Chapter 3 Online Shopping 36
Part 1 Need to Know Sales Report:2015 Thanksgiving Day,Black Friday,Cyber Monday 36
Part 2 Further Study Boom of Online Market 43
Part 3 Super Links Popular Black Friday and Cyber Monday Products Sold by Online Businesses 44
B2B E-Commerce Growing:Becoming More Like B2C 46
Chapter 4 Online Paying 50
Part 1 Need to Know Alipay Being Used by 100 Million to Access Public-Sector Transactions 50
Part 2 Further Study Alipay Study:Smartphones are Likely to Replace Wallets 55
Part 3 Super Links WeChat Turns to"App Accounts"for Success 57
China Sees Tremendous Growth in Mobile Payment Services 58
Chapter 5 The Safety 61
Part 1 Need to Know How to Shop Safely and Securely Online 61
Part 2 Further Study Say No Streaking to Ensure Online Payment Security 69
Part 3 Super Links E-Commerce-Security Systems 72
Online Shopping Scams 73
Chapter 6 Colorful Websites of Online Shops 76
Part 1 Need to Know Hot-Sellers on eBay Taking up Space in Your Home 76
Part 2 Further Study 5 Tips for Starting an E-Commerce Business 83
Part 3 Super Links Shoppers Turn to Small Online Retailers for Unique,Hard-to-Find Items 89
How do I Get More Traffic to My Website or Online Shops? 92
Chapter 7 The Delivery of E-Commerce 96
Part 1 Need to Know The Past Glory—the Case Study of kuaishubao.com 96
Part 2 Further Study Is Two-Hour Delivery the Future of E-Commerce?Canadian E-Tailer Gives It a Try 103
Part 3 Super Links The(Many)Benefits of Offering Free Shipping 106
Drop Shipping:5 Tactics of Successful Retailers 108
Chapter 8 Customer Service of E-Commerce 112
Part 1 Need to Know What Customers Expect in the E-Commerce Age 112
Part 2 Further Study Customer Service Best Practices:Making Social Media a Two-Way Conversation 118
Part 3 Super Links 7 Blogging Tips to Increase Online Sales 124
Impact of Reviews on Consumer Behavior 126
附录一 参考答案 129
附录二 电商常用专业术语释义 139