- 作 者：虞苏美总主编；张逸主编
- 出 版 社：北京：高等教育出版社
- 出版年份：2002
- ISBN：7040114151
- 标注页数：316 页
- PDF页数：327 页
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Unit 1 Negotiation 1
Reading Ⅰ Cooperation and Competition in Negotiation 1
Reading Ⅱ Some Hints on Negotiating 16
Special Use Non-finite Verbs(1):as Objects 20
Extended Activities 25
Function and Structure Negotiation 25
Practical Reading An Advertisement and a Case Study 30
Basic Writing The Layout of Business Letters and Envelopes 34
Business World Four Phases of Negotiating 38
Unit 2 Price 41
Reading Ⅰ Factors That Affect Pricing Decisions 42
Reading Ⅱ Product Pricing 55
Special Use Non-finite Verbs(2):as Subjects and Predicatives 62
Extended Activities 65
Function and Structure Price 65
Practical Reading Prices and Wages 72
Basic Writing Letters of Inquiries 75
Business World The Internet Is Helping Consumers Make Better Pricing Decisions 78
Unit 3 Selling 81
Reading Ⅰ The Selling Process 82
Reading Ⅱ Steps to an Effective Sales Presentation 94
Special Use Non-finite Verbs(3):as Adverbials and Attributives 100
Extended Activities 105
Function and Structure Presentations 105
Practical Reading Some Hints for a Successful Presentation 110
Basic Writing Letters of Establishing Business Relations 114
Business World The Importance of Personal Selling 118
Unit 4 Wholesale and Retail 121
Reading Ⅰ Components of a Successful Retailing Strategy 122
Reading Ⅱ Types of Wholesalers 134
Special Use Adverbial Clause(1):Time and Cause 140
Extended Activities 143
Function and Structure Commission 143
Practical Reading Instructions of an Electric Blanket 147
Basic Writing Letters of Offers and Counter-offers 150
Business World The Most Influential Factors in Creating a Store's Atmosphere 154
Unit 5 Business in China 156
Reading Ⅰ Cultural Differences That Influence Business Operations in China 157
Reading Ⅱ China Embraces Its Latest Revolution 169
Special Use Adverbial Clause(2):Others 174
Extended Activities 178
Function and Structure Ordering 178
Practical Reading Order Forms 183
Basic Writing Letters of Order and Acknowledgement 186
Business World Some Examples of Cultural Differences That Can Affect Business Dealings 190
Unit 6 Transportation 192
Reading Ⅰ Containerization 193
Reading Ⅱ Transportation Operations 205
Special Use Noun Clauses 210
Extended Activities 214
Function and Structure Shipment 214
Practical Reading Bill of Lading 220
Basic Writing Letters of Packing and Shipment 223
Business World The Organization of Shipping 227
Unit 7 Payment 229
Reading Ⅰ Incoterms 1990(Ⅰ) 230
Reading Ⅱ Incoterms 1990(Ⅱ) 244
Special Use Terms of Payment 249
Extended Activities 255
Function and Structure Payment 255
Practical Reading Letter of Credit 259
Basic Writing Letters of Payment 262
Business World Payment in International Trade 266
Unit 8 Contract 268
Reading Ⅰ How a Contract Is Created 269
Reading Ⅱ Seven Basic Requirements for an Enforceable Contract 281
Special Use Expressions for Contract 288
Extended Activities 291
Function and Structure Packing 291
Practical Reading Contract 297
Basic Writing Contract 300
Business World Packaging 305
Appendix Ⅰ New Words 307
Appendix Ⅱ Expressions 313
Appendix Ⅲ Word Study 314