商务学导论第7版

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PROLOGUE:GETTING READY FOR PRIME TIME 1

PART 1 Business Trends:Cultivating a Business in Diverse,Global Environments 2

1 Managing within the Dynamic Business Environment:Taking Risks and Making Profits 2

2 Competing in Global Markets 34

3 Demonstrating Ethical Behavior and Social Responsibility 68

APPENDIX:Working within the Legal Environment of Business 92

PART 2 Business Ownership:Starting a Small Business 108

4 Choosing a Form of Business Ownership 108

PART 3 Business Management:Empowering Employees to Satisfy Customers 140

5 Management,Leadership,and Employee Empowerment 140

6 Adapting Organizations to Today's Markets 168

PART 3 CAREER PORTFOLIO 197

PART 4 Management of Human Resources:Motivating Employees to Produce Quality Goods and Services 197

7 Motivating Employees and Building Self-Managed Teams 200

PART 4 CAREER PORTFOLIO 231

PART 5 Marketing:Developing and Implementing Customer-Oriented Marketing Plans 232

8 Marketing:Building Customer and Stakeholder Relationships 232

9 Developing and Pricing Products and Services 264

PART 5 CAREER PORTFOLIO 264

PART 6 Decision Making:Managing Information 296

10 Understanding Financial Information and Accounting 296

PART 6 CAREER PORTFOLIO 327

PART 7 Managing Financial Resources 330

11 Financial Management 330

12 Securities Markets:Financing and Investing Opportunities 358

13 Understanding Money and Financial Institutions 392

PART 7 CAREER PORTFOLIO 419

商务学导论 第7版