- 作 者：董晓波主编
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2011
- ISBN：9787566300966
- 标注页数：250 页
- PDF页数：259 页
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Unit 1 International Trade 国际贸易 1
Text A Don't Fence Me Out! 1
Text B Bush Administration Seeks to Lower Trade Barriers with Latin America 7
Supplementary Reading Free Trade or Fair Trade 12
Unit 2 International Finance 国际金融 17
Text A The Stock Market 17
Text B Banking 23
Supplementary Reading Foreign Exchange 29
Unit 3 International Investment and Credit 国际投资与信贷 33
Text A Environment,Trade,and Investment 33
Text B The Benefits of Foreign Direct Investment to Host Countries 39
Supplementary Reading How to Launch a Business Abroad 44
Unit 4 International Marketing 国际营销 53
Text A Chasing King Apple 53
Text B Geely Buys Volvo 58
Supplementary Reading The Five W's of Marketing 62
Unit 5 Business Elite 商务精英 67
Text A Dell:Hero Comes Back 67
Text B Ann Moore:The CEO of Time 72
Supplementary Reading The Resurrection of Steve Jobs 76
Unit 6 E-Commerce 电子商务 81
Text A Online Grocers:Keep on Trucking 81
Text B The Alibaba E-Commerce Empire 85
Supplementary Reading Online Shopping:Selling Becomes Sociable 90
Unit 7 Securities and Insurance 证券与保险 95
Text A E-Insurance for the Digital Age 95
Text B The Second Coming of'Safer'Securities 101
Supplementary Reading Recession Hits Social Security Projections 105
Unit 8 Tertiary Industry 第三产业 111
Text A Graduate to Tertiary Sector 111
Text B Toward Culture of Quality 115
Supplementary Reading Few Hands Make Work Light 120
Unit 9 Economic Globalization and Multinational Corporation 经济全球化和跨国公司 125
Text A Do Multinationals Really Understand Globalization? 125
Text B Globalization:After the Recession 129
Supplementary Reading Time to Bring U.S. Corporate Profits Home 134
Unit 10 Economic Crisis 经济危机 139
Text A US Subprime Mortgage Crisis 139
Text B Dismal Science—Paul Krugman's London lectures 144
Supplementary Reading Fatalism vs. Fetishism—How will developing countries grow after the financial crisis? 148
Unit 11 Business and Environment Protection 商业与环保 153
Text A The Bubble Car Is Back 153
Text B Less Smoke,Less Ire 160
Supplementary Reading Striking the Set 168
Unit 12 International Business Organizations 国际商业组织 171
Text A The World Trade Organization 171
Text B The International Monetary Fund 178
Supplementary Reading The World Bank 189
Unit 13 Employment and Staffing 就业与人员安置 195
Text A Relationship between Employers and Employees 195
Text B We Did It!—The rich world's quiet revolution:women are gradually taking over the workplace 200
Supplementary Reading Ten Ways of Staying Employed and Enjoying Your Work—Tay Kok Choon,Head of Strategic Sales Development,Singapore 206
Unit 14 Business Ethics and Corporate Social Responsibility 商业伦理与企业社会责任 209
Text A The Corporate Responsibility Commitment 209
Text B The Corruption Eruption—Saying"no”to corruption makes commercial as well as ethical sense 215
Supplementary Reading Reaching For A Longer Spoon—The disaster in the Gulf of Mexico is straining ties between companies and activists 220
Unit 15 Advertising and Publicity 广告与宣传 225
Text A Beijing Tries to Push beyond'Made in China' 225
Text B Pepsi's Global Strategy 233
Supplementary Reading The Difference between Advertising and Publicity Online 238
Appendix WTO常用词汇 245
References 参考文献 248