跨文化商务交际实训

Lesson one:Reviewing Intercultural Business Communication 1

Warm-up Cases 2

Case 1 Differert Views on"Saving the Thing" 2

Case 2 Twelve Cups of Tea 3

Self-study Introduction 4

Brief Review on Intercultural Business Communication 4

Culture-Based Functional Language 5

1．Common expressions 5

2．Model dialogues 6

Practice 9

1．Task 9

2．Key Points to Practice 9

3．Comment 10

Supplementary Reading 10

The Basics of Cultural Values 10

Lesson Two:Comprehending Intercultural Verbal Communication 13

Warm-up Cases 14

Case 1 The Slip ofthe Tongue 14

Case 2 Li Hongzhang's Embarrassment 15

Self-study Introduction 16

Brief Introduction to the Relationship between Language and Culture 16

Culture-Based Functional Language 18

1．Common expressions 18

2．Model dialogues 19

Practice 21

1．Situation 21

2．Task 22

3．Key Points to Practice 22

4．Comment 22

Supplementary Reading 22

Culture-loaded Idioms 文化相关的习语 22

Lesson Three:Perceiving Intercultural Nonverbal Communication 26

Warm-up Cases 27

Case 1 Different Philosophies 27

Case 2 The Distance of Standing 28

Self-study Introduction 29

Nonverbal Communication in International Business 29

Culture-Based Functional Language 31

Common Expressions 31

Practice 32

1．Situation 32

2．Task 33

3．Key Points to Practice 33

4．Comment 33

Supplementary Reading 33

1．Expressions about Eye 33

2．Expressions about Face 34

3．Expressions about Ear 34

4．Expressions about Mouth 35

5．Expressions about Nose 35

Lesson Four:Dealing with Relationships in Intercultural Workplaces 37

Warm-up Cases 38

Case 1 Different Philosophies 38

Case 2 The Way of Answering 38

Self-study Introduction 39

Relationships in Chinese and Western Workplaces 39

Culture-Based Functional Language 41

1．Common Expressions 41

2．Model dialogues 42

Practice 45

1．Situation 45

2．Task 45

3．Key Points to Practice 46

4．Comment 46

Supplementary Reading 46

1．The work ethic 职业道德 46

2．Workers and non-workers 工人与非工人 47

3．The work syndrome 工作综合症 47

4．Workaholics 工作狂 47

5．Leisure time 工作之余的生活 48

6．Gender stereotyping 性别定势 48

Lesson Five:Intercultural Use of Humor 49

Warm-up Cases 50

Case 1 Different Philosophies 50

Case 2 British Humor 50

Self-study Introduction 51

Humor in Chinese and Western Culture 51

Culture-Based Functional Language 53

1．Humorous sentences 53

2．Humorous Stories③ 55

Practice 57

1．Situation 57

2．Task 57

3．Key Points to Practice 57

4．Comment 58

Supplementary Reading 58

The Best Medicine 最佳药物 58

Lesson Six:Meeting Foreign customers at the Guangzhou Fair 61

Warm-up Cases 62

Case 1 Different Philosophies 62

Case 2 Dos and Don'ts 62

Self-study Introduction 63

Advice at the Guangzhou Fair 63

Culture-Based Functional Language 64

1．Common expressions 64

2．Model dialogues 66

Practice 69

1．Situation 69

2．Task 69

3．Key Points to Practice 69

4．Comment 70

Supplementary Reading 70

1．展会常用五金产品术语 70

2．展会常用纺织品术语 72

3．展会常用调味品术语 74

4．展会常用日用品术语 76

5．展会常用办公用品术语 78

Lesson Seven:Intercultural Business Writing 80

Warm-up Cases 81

Case 1 Courtesy and Consideration 81

Case 2 Clarity and Concreteness 81

Self-study Introduction 83

Principles of intercultural business writing 83

Essential qualities of intercultural business writing 84

Culture-Based Functional Language 86

1．Common expressions 86

2．Useful sentences 87

Practice 88

1．Situation 88

2．Task 89

3．Key Points to Practice 89

4．Comment 89

Supplementary Reading 89

The Layout of Business Letter 89

Lesson Eight:Intercultural Business Telephoning 93

Warm-up Cases 94

Case 1 Business Mahram（代理人） 94

Case 2 The Art of Directing a Phone Call 95

Self-study Introduction 96

Tips for Customer Service Representative 客服人员须知 96

Culture-Based Functional Language 97

1．Common expressions 97

2．Model dialogues 98

Practice 102

1．Situation 102

2．Task 102

3．Key Points to Practice 102

4．Comment 103

Supplementary Reading 103

1．The Work＆Non-work Calls 公私电话 103

2．Master Telephone Interviews 制胜电话面试 103

3．Calling the Boss 给领导打电话 104

4．Auto Attendant 电脑话务员 104

Lesson Nine:Entertaining Foreign Customers 105

Warm-up Cases 106

Case 1 Different Hospitality 106

Case 2 The Invitation Technique 106

Self-study Introduction 107

Dining with Style 107

Getting Familiar with the Western Manners 108

Culture-Based Functional Language 109

1．Common expressions 109

2．Model dialogues 113

Practice 115

1．Situation 115

2．Task 116

3．Key Points to Practice 116

4．Comment 116

Supplementary Reading 117

1．Chinese and Western Eating Tools 中西方餐具 117

2．Chinese Saying:You are what you eat 中国有句老话：吃啥补啥 117

3．The Western and Eastern Gifting 中西方送礼 118

4．"Old Foreigner"Phenomenon 老外之误区 118

Lesson Ten:Showing Foreign Customers the Factory around 119

Warm-up Cases 120

Case 1 Devil Details 120

Case 2 Shall we concentrate on numbers? 120

Self-study Introduction 121

Intercultural Shocks in Factory Tour 121

Tips for Factory Tour 123

Culture-Based Functional Language 123

1．Common expressions 123

2．Model dialogues 125

Practice 128

1．Situation 128

2．Task 128

3．Key Points to Practice 129

4．Comment 129

Supplementary Reading 129

1．SA 8000企业社会责任检验标准 129

2．ISO 9000产品质量检验标准 130

Lesson Eleven:Intercultural Business Negotiation 131

Warm-uP Cases 132

Case 1 "Canny"Japanese 132

Case 2 Why Is Mr.Green So Angry 133

Self-study Introduction 135

Reflection of Chinese and Western Cultural Differences in International Business Negotiations 135

Culture-Based Functional Language 137

1．Common expressions 137

2．Model dialogues 138

Practice 141

1．Situation 141

2．Task 141

3．Key Points to Practice 141

4．Comment 142

Supplementary Reading 142

1．Direct and implicit 直率与含蓄 142

2．Concept of time 时间观念 142

3．Contract 合同 143

4．Business etiquettes 商务礼节 143

Lesson Twelve:Intercultural Business Marketing 145

Warm-up Cases 146

Case 1 Haier's Success in the Intercultural Marketing 146

Case 2 Crisis of Barbie Doll in the Intercultural marketing 147

Self-study Introduction 148

Marketing across the World 148

Culture-Based Functional Language 150

1．Common expressions 150

2．Model dialogues 152

Practice 156

1．Situation 156

2．Task 156

3．Key Points to Practice 156

4．Comment 157

Supplementary Reading 157

1．Brand Image 品牌形象 157

2．Consumer-orientation 顾客至上 158

3．SWOT Analysis 态势分析 158

4．Advertising 广告 158

5．Standardization 标准化 158

参考文献 159