- 作 者：李荣庆，李全福主编；雷淑雅，何小燕副主编
- 出 版 社：天津：天津大学出版社
- 出版年份：2011
- ISBN：9787561839638
- 标注页数：110 页
- PDF页数：120 页
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Unit One The Theory of International Trade 1
Section 1 Enjoy the Story 1
Section 2 Build Your Oral Vocabulary 2
Section 3 Drill in Sentence Patterns 5
Section 4 Present Your Oral Skills 6
Section 5 Discuss around Your Desk 7
Section 6 Handle Business Special Terms 8
Unit Two World Trade Organization 10
Section 1 Enjoy the Story 10
Section 2 Build Your Oral Vocabulary 11
Section 3 Drill in Sentence Patterns 15
Section 4 Present Your Oral Skills 17
Section 5 Discuss around Your Desk 18
Section 6 Handle Business Special Terms 19
Unit Three Marketing 21
Section 1 Enjoy the Story 21
Section 2 Build Your Oral Vocabulary 22
Section 3 Drill in Sentence Patterns 25
Section 4 Present Your Oral Skills 27
Section 5 Discuss around Your Desk 28
Section 6 Handle Business Special Terms 29
Unit Four Marketing Mix 31
Section 1 Enjoy the Story 31
Section 2 Build Your Oral Vocabulary 32
Section 3 Drill in Sentence Patterns 34
Section 4 Present Your Oral Skills 36
Section 5 Discuss around Your Desk 37
Section 6 Handle Business Special Terms 38
Unit Five Promotion Activities 40
Section 1 Enjoy the Story 40
Section 2 Build Your Oral Vocabulary 41
Section 3 Drill in Sentence Patterns 44
Section 4 Present Your Oral Skills 45
Section 5 Discuss around Your Desk 46
Section 6 Handle Business Special Terms 47
Unit Six Brand Strategy 50
Section 1 Enjoy the Story 50
Section 2 Build Your Oral Vocabulary 51
Section 3 Drill in Sentence Patterns 53
Section 4 Present Your Oral Skills 55
Section 5 Discuss around Your Desk 56
Section 6 Handle Business Special Terms 57
Unit Seven Business and Managerial Ethics 59
Section 1 Enjoy the Story 59
Section 2 Build Your Oral Vocabulary 60
Section 3 Drill in Sentence Patterns 62
Section 4 Present Your Oral Skills 64
Section 5 Discuss around Your Desk 65
Section 6 Handle Business Special Terms 66
Unit Eight Women in Business 68
Section 1 Enjoy the Story 68
Section 2 Build Your Oral Vocabulary 69
Section 3 Drill in Sentence Patterns 72
Section 4 Present Your Oral Skills 73
Section 5 Discuss around Your Desk 74
Section 6 Handle Business Special Terms 75
Unit Nine The Stocks 77
Section 1 Enjoy the Story 77
Section 2 Build Your Oral Vocabulary 78
Section 3 Drill in Sentence Patterns 81
Section 4 Present Your Oral Skills 83
Section 5 Discuss around Your Desk 84
Section 6 Handle Business Special Terms 85
Unit Ten Business Recession 86
Section 1 Enjoy the Story 86
Section 2 Build Your Oral Vocabulary 87
Section 3 Drill in Sentence Patterns 89
Section 4 Present Your Oral Skills 90
Section 5 Discuss around Your Desk 91
Section 6 Handle Business Special Terms 92
Unit Eleven Free Trade and Protectionism 94
Section 1 Enjoy the Story 94
Section 2 Build Your Oral Vocabulary 94
Section 3 Drill in Sentence Patterns 97
Section 4 Present Your Oral Skills 98
Section 5 Discuss around Your Desk 99
Section 6 Handle Business Special Terms 100
Unit Twelve Intellectual Property Rights 102
Section 1 Enjoy the Story 102
Section 2 Build Your Oral Vocabulary 103
Section 3 Drill in Sentence Patterns 106
Section 4 Present Your Oral Skills 107
Section 5 Discuss around Your Desk 108
Section 6 Handle Business Special Terms 109