- 作 者：杨军著
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2015
- ISBN：9787566314765
- 标注页数：183 页
- PDF页数：196 页
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Chapter 1 Overview of the Study 1
1.1 Background of the Study 1
1.2 Aim and Significance of the Study 2
Chapter 2 Literature Review 3
2.1 Definition of Genre-based Writing 3
2.1.1 Definition of Genre 3
2.1.2 Genre Analysis 4
2.1.3 Development of Genre Analysis 5
2.2 Theoretical Basis 6
2.2.1 Current Teaching Practice of Genre-based Approach 6
2.2.2 New Rhetoric 8
2.2.3 Australian School 9
Chapter 3 Research Methodology 15
3.1 Subjects of the Research 16
3.2 Research Instruments 16
3.2.1 Pre-test 17
3.2.2 Pre-study Questionnaire 17
3.2.3 Teaching Experiments 17
3.2.4 Post-test 22
3.2.5 Post-study Questionnaire 23
3.2.6 Interview 23
3.2.7 Scoring Criteria 25
3.3 Research Questions 25
3.4 Data Analysis and Results of the Empirical Study 26
3.4.1 Pre-test 26
3.4.2 Post-test 27
3.4.3 Pre-study Questionnaire and Post-study Questionnaire 29
3.4.4 Interview 31
Chapter 4 Report and Report Types 33
4.1 Definition of Report 33
4.2 Types of Reports 34
4.2.1 Formal and Informal Reports 35
4.2.2 Presentation Formats 35
4.2.3 Information Reports 37
4.2.4 Recommendation Reports 37
4.3 Consistency in the Type 38
Chapter 5 Structures of Reports 39
5.1 Structure of a Report 39
5.2 Typical Structure of a Business Report 41
5.3 Outline Structures of Major Types 44
5.3.1 Structure by Phase 44
5.3.2 Structure by Time 46
5.3.3 Structure by Numbers of Tasks 47
5.3.4 Structure of Proposals 48
5.3.5 Structure of Research Reports 49
5.4 Selecting Your Report Type 53
Chapter 6 The Target Audience 55
6.1 Who Are the Target Audience? 55
6.2 Who Are You? 57
6.3 Readers'Expectations 58
Chapter 7 Steps in Report Writing 61
7.1 Flow Chart 61
7.2 Steps in a Systematic Approach 62
7.3 The"SUGGESTED"Approach 68
Chapter 8 Collecting Data and Research 71
8.1 Types of Data 71
8.2 Surveys and Investigations 72
8.3 Constructing a Survey Questionnaire 72
8.4 Conducting a Survey 73
8.5 Survey Subjects 73
8.6 Scale and Scope 74
8.7 Relevant Information 75
Chapter 9 Designing a Questionnaire 77
9.1 Purpose of the Questionnaire 77
9.2 Problem Statements 78
9.3 Setting Achievable Questions 79
9.4 Loopholes to Beware 85
Chapter 10 Introduction 91
10.1 Functions of an Introduction 91
10.2 Components of an Introduction 93
10.2.1 Purpose 93
10.2.2 Background 94
10.2.3 Methods of Investigation 95
10.2.4 Scope 96
10.3 Definitions of Terms 97
10.4 Writing an Introduction 99
Chapter 11 Findings 101
11.1 Systematic Organizations 101
11.2 Beginning 102
11.3 Middle 103
11.4 Ending 105
Chapter 12 Conclusions and Recommendations 109
12.1 Conclusions 109
12.2 Write Good Conclusions 110
12.3 Recommendations 111
12.4 Write Good Recommendations 112
Chapter 13 Resources in Chinese 115
13.1 Usual Procedures 115
13.2 Common Problems 117
13.3 A Case Study 118
Chapter 14 Formats and Formatting 125
14.1 Cover Page 125
14.2 Contents Page 128
14.3 Headings of a Report 129
14.4 Layout of a Report 132
14.5 Punctuation Notes 135
Chapter 15 Language Issues 139
15.1 Correctness 140
15.2 Concreteness 142
15.3 Clarity 143
15.4 Conciseness 145
Chapter 16 Types of Visuals 147
16.1 Important Tools 147
16.2 Common Types of Visuals 149
16.2.1 Tables 149
16.2.2 Organizational Charts 150
16.2.3 Flow Charts 151
16.2.4 Bar Charts 151
16.2.5 Pie Charts 152
16.2.6 Line Graphs 153
16.2.7 Drawing and Diagram 155
16.2.8 Photographs 155
16.2.9 Maps 155
16.2.10 Pictograms 155
Chapter 17 Findings and Discussions 157
17.1 Findings 157
17.2 Summary 159
17.3 Limitations of the Research 160
17.4 Pedagogical Implications 161
Appendix Ⅰ Sample Reports（报告样本） 165
Appendix Ⅱ 英语商务报告写作情况问卷调查（一） 179
Appendix Ⅲ 英语商务报告写作情况问卷调查（二） 181
References 183