- 作 者：罗汉主编
- 出 版 社：上海：复旦大学出版社
- 出版年份：2006
- ISBN：7309051556
- 标注页数：142 页
- PDF页数：149 页
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UNIT ONE 1
Text The Introduction of Economics 1
Further Reading People Respond to Incentives 9
UNIT TWO 12
Text Thinking Like an Economist 12
Further Reading Why Economists Disagree 19
UNIT THREE 22
Text What Is a Market? 22
Further Reading Market Price in Competitive and Non-competitive Market 29
UNIT FOUR 32
Text Speculators and Markets 32
Further Reading Speculators and Markets 38
UNIT FIVE 41
Text The Development of China's Service Sector 41
Further Reading Problems in China's Service Sector 47
UNIT SIX 49
Text The Management Functions 49
Further Reading Controlling 59
UNIT SEVEN 61
Text Marketing:General Mills Introduces a New Product 61
Further Reading Consumer Preferences 68
UNIT EIGHT 70
Text Why Business Smarts Are Investing Smarts 70
Further Reading Investments That Pay Today—and Tomorrow 77
UNIT NINE 80
Text Making More Money at Work—CNN's Gerri Willis Offers Five Tips on How to Fatten Your Paycheck 80
Further Reading Your Portfolio:4 Moves for 2006—Don't Guess Whether the Big Risk Is Inflation or Recession.Be Ready for Both 86
UNIT TEN 88
Text The Value of Information 88
Further Reading The Value of Information in the Dairy Industry 95
UNIT ELEVEN 97
Text Information and Consultation 97
Further Reading More Emphasis on Process 103
UNIT TWELVE 105
Text Employee Relations:Motivation and Morale 105
Further Reading Needs of Workers 112
UNIT THIRTEEN 114
Text The World after Textile Quotas 114
Further Reading U.S.Officials Hail Textile Agreement with China 121
UNIT FOURTEEN 124
Text Evolution of the Payments System 124
Further Reading Money in the U.S.Economy 131
UNIT FIFTEEN 133
Text What Is the Dow Jones Industrial Average,Anyway? 133
Further Reading Equity Securities:Common Stock 141